A speaker can add the words ______ to a speech in order to help relate the topic to the audience.

The Goals of an Informative Speech

An effective informative speech should be driven by a series of goals.

Table of Contents

• The Goals of an Informative Speech
• Learning Objectives
• Key Takeaways
• Introduction
• Learning Objectives
• Key Takeaways
• Your Introduction: Set the Tone for Your Speech
• Capture Your Audience’s Attention
• State Your Purpose
• Outline Your Agenda
• Writing Your Introduction
• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion
• What are ethos, pathos and logos?
• Video liên quan

Learning Objectives

List the goals of an informative speech

Key Takeaways

Key Points

• One of the goals of an informative speech is to enhance the understanding of the audience.
• Another goal of an informative speech is to maintain the interest of the audience.
• A final goal of an informative speech is for the audience to remember the speech.

Key Terms

• goal: A result that one is attempting to achieve.
• inform: To communicate knowledge to others.

An effective informative speech requires the speaker to aim for a series of goals. And similar to a soccer match, hitting these goals increases the likelihood of a successful speech. The main goals for an informative speech are to help explain a specific subject and to help the audience remember the knowledge later.

Setting Goals: You need to determine a series of goals in order to create a successful informative speech.

One of the goals, perhaps the most essential goal that drives all informative speeches, is for the speaker to inform the audience about a particular topic. In order to aim for this specific goal, a speaker should consider how best to package the complex understanding that they have cultivated of the topic, from personal experience and research, into an easily communicable form for the audience.

A final, significant goal an effective informative speech is to make the audience remember. Most memorable speeches have emotional appeals that audiences continue to talk about long after the speech is delivered, and sometimes even after the life of the speaker. To make sure that the information contained in a speech is remembered by the audience, the deliverer of an informative speech should combine organization, repetition and focused visualizations to increase the effectiveness of the speech and the likelihood that the audience will leave informed.

One way to help an audience remember the details of an informative speech is to maintain the interest of the audience. The challenge of an informative speech is delivering information in a neutral way that does not bore the audience. Unlike persuasive speeches, which rely heavily on emotional appeal, informative speeches have to demonstrate why the audience should care about the information contained in the speech without compromising a neutral tone.

Introduction

The introduction of your speech establishes your speech’s purpose, previews your key points and tells your audience why they should listen.

Learning Objectives

Discuss why crafting a strong introduction is important when preparing a speech

Key Takeaways

Key Points

• Your introduction should immediately capture your audience ‘s attention and interest.
• Introduce yourself and who you are in your introduction to establish your credibility and authority to be speaking on your given subject.
• Your introduction should give your audience a preview of what they can expect to hear for the duration of your speech.
• When preparing your speech, it’s actually easier to write your introduction last, after you have written the rest of your speech.
• When preparing your speech, it’s actually easier to write your introduction last, after you have written the rest of your speech.

Key Terms

• anecdote: An account or story which supports an argument, but which is not supported by scientific or statistical analysis.
• audience: A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.

Your Introduction: Set the Tone for Your Speech

Introduction: Aziza Brahim and Memona Mohamed during a press conference presentation of the movie “Wilaya” at the 10th Human Rights film festival in San Sebastian, Spain.

“Begin at the beginning. ” While this might be a line from the fantastical world of Lewis Carroll’s Alice in Wonderland, it’s an excellent piece of advice when thinking about the introduction to your speech. The introduction is the first part of your speech that will ultimately set the tone for the rest of your speech.

With the introduction, you have the power to capture your audience’s attention and interest while simultaneously giving them an understanding of what they’re about to hear for the next five, ten or even sixty minutes. An introduction can make or break a speech, because if you can’t capture your audience’s attention right at the beginning, how will they possibly remain interested for the duration of your speech?

Capture Your Audience’s Attention

When crafting your speech, you’ll want to select an attention-getter to use in your introduction to instantly capture your audience’s attention right from the beginning of your speech. There are a variety of attention-getting techniques you can use, including humor, sharing an anecdote or quotation, or referencing historical or current events.

Using references is a simple and effective way to grab your audience’s attention. You may make reference to the event at which you’re speaking or share a personal reference to the topic about which you’re speaking. It’s important to remember that you want to select an attention-getter that is appropriate to your topic, your audience and the venue or occasion at which you are speaking.

State Your Purpose

When beginning your speech and as you capture your audience’s attention, you’ll want to express exactly why they should listen to you. You may be giving a speech arguing a certain point. You might be giving an informational speech about a specific topic. Your speech could even be spoken at a special event such as an awards banquet, wedding or political event. Regardless of the context of your speech, it is important to establish the purpose of your speech to your audience so your audience knows why they should listen to you.

Your introduction is not just an introduction of about what you plan to speak, but an introduction of who you are and why you are the appropriate individual to speak about your subject. In some speeches, you may be preceded by someone who will introduce you to your audience. If not, it’s important to establish your credibility and authority as the speech-giver to your audience.

Outline Your Agenda

It is helpful for your audience to know about what you plan to speak. Use your introduction as an opportunity to share your train of thought with your audience. You don’t have to break your speech organization down into minute detail; that’s what the body of your speech will accomplish. Give your audience an overview of your main points so they have an idea of what to expect as your continue with your speech.

Writing Your Introduction

As counterintuitive as this may seem, you actually want to write your introduction last. Since the introduction is often used as an outline for the key points of your speech, it’s helpful to have written the entire speech to be able to distill your speech into its major points and arguments. Once you have your entire speech written minus your introduction, it’s much easier to see just which points emerge as your major points.

You’ll also want to make sure that you write your introduction word for word. While extemporaneous speeches don’t give you this kind of freedom, writing your introduction verbatim, or word for word, is vital for any prepared remarks. By writing it down word for word, you can quickly see if you’ve left out any of your major points as you set up your speech outline. You can also see if you have the right attention-getter suitable to your topic, audience and venue. Finally, since your introduction sets the tone for the rest of your speech, preparing it word for word allows you to begin your speech with confidence.

.President William Howard Taft introducing the Springfield Municipal Group in Springfield, Massachusetts.: Your introduction should immediately capture your audience’s attention and interest.

Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Persuasive speaking is a skill that you can apply regularly throughout your life, whether you are selling a product or being interviewed. 2,300 years ago, Aristotle determined the components needed for persuasive speaking. They are referred to as the three pillars of persuasion - ethos, pathos and logos. In this article, we discuss how to use the three pillars for public speaking.

What are ethos, pathos and logos?

Ethos, pathos and logos are modes of persuasion used to convince and appeal to an audience. You need these qualities for your audience to accept your messages.

• Ethos: your credibility and character
• Pathos: emotional bond with your listeners
• Logos: logical and rational argument

Which of the following should a speaker assume about his or her audience when giving an informative speech quizlet?

When giving an informative speech you should think about ways to relate your topic to the audience in the body of the speech as well as in the introduction?

Which of the following should the speaker be sure to do while giving an informative speech?

What is the role of a speaker in an informative speech?