45) ________ consists of the factors that have an impact on the definition of the marketingresearch problem, including past information and forecasts, resources and constraints of the firm,objectives of the decision maker, buyer behavior, legal environment, economic environment, andmarketing and technological skills of the firm.C Show
Get answer to your question and much more Diff: 2Page Ref: 43LO :346) Many factors have an impact on the definition of the marketing research problem.Thesefactors encompass the environmental context of the problem.Which of the following isnotoneof the factors?A) marketing and technological skills of the firmB) objectivesC) past information and forecasts pertaining to the industry and the firmD) political environmentAnswer:D Diff: 2Page Ref: 43LO :347) To formulate a marketing research problem of appropriate scope, it is necessary to take intoaccount both the resources available, such as money and research skills, and the constraints onthe organization, such as cost and time.These considerations refer to which of the factors relatedto the environmental context of the problem?ADiff: 1Page Ref: 44 Get answer to your question and much more LO :348) Media consumption behavior and response to promotions, price sensitivity, and retail outletspatronized are factors that should be considered in the ________ component of theenvironmental context of the problem.DDiff: 2Page Ref: 45 Get answer to your question and much more
There are many differences between primary and secondary data, which are discussed in this article. But the most important difference is that primary data is factual and original whereas secondary data is just the analysis and interpretation of the primary data. While primary data is collected with an aim for getting solution to the problem at hand, secondary data is collected for other purposes. Content: Primary Data Vs Secondary Data
Comparison Chart
Definition of Primary DataPrimary data is data originated for the first time by the researcher through direct efforts and experience, specifically for the purpose of addressing his research problem. Also known as the first hand or raw data. Primary data collection is quite expensive, as the research is conducted by the organisation or agency itself, which requires resources like investment and manpower. The data collection is under direct control and supervision of the investigator. The data can be collected through various methods like surveys, observations, physical testing, mailed questionnaires, questionnaire filled and sent by enumerators, personal interviews, telephonic interviews, focus groups, case studies, etc. Definition of Secondary DataSecondary data implies second-hand information which is already collected and recorded by any person other than the user for a purpose, not relating to the current research problem. It is the readily available form of data collected from various sources like censuses, government publications, internal records of the organisation, reports, books, journal articles, websites and so on. Secondary data offer several advantages as it is easily available, saves time and cost of the researcher. But there are some disadvantages associated with this, as the data is gathered for the purposes other than the problem in mind, so the usefulness of the data may be limited in a number of ways like relevance and accuracy. Moreover, the objective and the method adopted for acquiring data may not be suitable to the current situation. Therefore, before using secondary data, these factors should be kept in mind. The fundamental differences between primary and secondary data are discussed in the following points:
Video: Primary Vs Seconday DataConclusionAs can be seen from the above discussion that primary data is an original and unique data, which is directly collected by the researcher from a source according to his requirements. As opposed to secondary data which is easily accessible but are not pure as they have undergone through many statistical treatments. Which data is originated by the researcher for the specific purpose of addressing the research problem?A primary data source is an original data source, that is, one in which the data are collected firsthand by the researcher for a specific research purpose or project. Primary data can be collected in a number of ways.
Which type of data is collected specifically for the research problem at hand?Primary Data: Data that has been generated by the researcher himself/herself, surveys, interviews, experiments, specially designed for understanding and solving the research problem at hand. Secondary Data: Using existing data generated by large government Institutions, healthcare facilities etc.
What type of data was collected for another purpose but can be used to address a current problem?Secondary analysis refers to the use of existing research data to find answer to a question that was different from the original work (2). Secondary data can be large scale surveys or data collected as part of personal research.
What is the term for data that have been collected for some purpose other than the problem at hand?In other words, secondary data refers to data that have already been collected for some other purpose.
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