How is advertising using social media different from using traditional advertising quizlet?

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How is advertising using social media different from using traditional advertising?
How does social media differ from traditional media?
Why social media advertising is better than traditional advertising?
What is one key difference between social media and traditional marketing media quizlet?

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•Buzz: volume of consumer-created buzz for a brand based on posts and impressions, by social channel, by stage in the purchase channel, by season, and by the time of day
•Interest: number of "likes," fans, followers, and friends; growth rates; the rate of virality or pass along; and change in pass along over time
•Participation and engagement: number of comments, ratings, social bookmarks, subscriptions, page views, uploads, downloads, embeds, retweets, Facebook posts, pins, and time spent with the social media platform
•Search engine ranks and results: increases and decreases on searches and changes in keywords
•Influence: media mentions, influences of bloggers reached, influences of customers reached, and second-degree reach based on social graphs
•Sentiment analysis: positive, neutral, and negative sentiment; trends of sentiment; and volume of sentiment
•Website metrics: clicks, click-through rates, and percentage of traffic

Social media marketing allows for more fluid and personalized messaging, but traditional marketing tactics are usually more static with a broader reach of audience . The two approaches also use key performance indicators, or KPIs, differently.

Both social media and traditional media spread information is the similarity between both types of media. Traditional media only support one-way communication. On the contrary, social media lets people communicate in two-way. It means unlike traditional media, social media users can leave reactions, comments, etc.

Social media platforms allow users to spend time with more relevant content than traditional advertisements; Making social ads more valuable because they are more likely to be seen by the people that matter most for a product or service. Social Media ads are being seen as one of the most effective tools in advertising.

One major difference between traditional media and social media is: Traditional media use a broadcast model where communication takes the form of one-to-many while social media employs a dialog model of many-to-many communication.