Lesson 21. ADVERTISING
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Lesson 21. ADVERTISING
Quiz 21
Lesson 22. SALES PROMOTION
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Lesson 23. PERSONNEL SELLING
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Any paid form of non-personal presentation of ideas, goods or services by an identified sponsor...
Commerce
WAEC 1994
Any paid form of non-personal presentation of ideas, goods or services by an identified sponsor is known as?
- A. market research
- B. market orientation
- C. open market operation
- D. advertising
- E. sales promotion
Correct Answer: Option DExplanation
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Presentation on theme: " Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Can be traced back to."— Presentation transcript:
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2 Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Can be traced back to the very beginnings of recorded history: Signs announcing various events have been dug up in countries
surrounding the Mediterranean Sea; Romans painted walls to announce gladiator fights; Wall paintings in Pompeii praised a politician; In Greece, town criers announced the sale of cattle and crafted items.
3 U.S. advertisers now run up an annual advertising bill of more than $180 billion, while worldwide ad spending exceeds $545 billion!
4 Advertising begins with the advertiser, the person or organization that uses advertising to send out a message about its products. The advertiser initiates the advertising effort by identifying a marketing problem that advertising can solve!
5 1. Automotive 2. Retail 3. Movies & media 4. Food & beverage 5. Medicines 6. Financial services 7. Telecommunications 8. Cosmetics 9. Airline travel & hotels 10. Restaurants 11. Direct-response companies 12. Home furnishings 13. Insurance & real estate 14. Computers & Internet 15. Politics 16.
Apparel 17. Beer & liquor 18. Audio & video equipment 19. Sporting goods 20. Entertainment & events
6 The American Association of
Advertising Agencies (AAAA) defines an advertising agency as an organization of creative people who specialize in preparing advertising campaigns, advertisements, and other promotional tools. Currently...there are 615 advertising agencies throughout the U.S. 2014 Agency A-List 2014 Agency A-List
7 1. An in-house agency is an advertising department in a company
whose main business is NOT advertising. 2. Full-service agencies provide a wide range of services, such as account management, marketing planning, creative design, production, media- planning, and media-buying services. 3. A creative boutique specializes in developing creative concepts, writing creative text, and providing artistic services; usually hired by another agency.
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4. A media-buying service specializes in buying media time and space, particularly on radio and television; resells to advertising agencies. 5. Interactive agencies specialize in helping clients prepare advertising for new interactive media, such as the Internet, CD-ROMs, and interactive television.
9 The media is composed of the channels of communication that carry the message from the advertiser to the audience.