Specific promotional tools used in __________ include stories, sponsorships, events, and web pages.

1.Specific promotional tools used in _______ include press releases, sponsorships,events, and web pages.

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2.________ advertising is utilized most often by mature, well-known brands.

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3.The public relations function of _______ is used to build and maintain national orlocal community relationships.

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4.Companies who primarily direct their promotional activities to channel membersare using a(n) ______ strategy.

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5.Working with donors or members of nonprofit organizations to gain financial orvolunteer support represents which public relations function?

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6.What are the two major elements in developing advertising strategy?

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7.Which of the following statements regarding the changing communicationslandscape is correct?

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Which promotional tool is any paid form of nonpersonal presentation and promotion of ideas goods or services by an identified sponsor?

Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is paid, nonpersonal communication through various media by business firms, nonprofit organizations and individuals who are in some way identified in the advertising message.

Which element of the promotional mix is the most effective in building up buyers preferences convictions and actions?

Personal Selling: Effective at building buyers preferences, convictions and actions. Cost per person is high, most expensive promotional tool.

What are the four traditional promotional tools?

The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.

Which of the following promotional mix offers short

Sales promotion - Short-term incentives to encourage the purchase or sale of a product or service.