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Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions Business Math17th EditionMary Hansen 3,709 solutions 1. Information - gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and aiding exchange 2. Promotion - developing and spreading persuasive communications about an offer 3. Contact—finding and communicating with prospective buyers. 4. Matching—shaping and fitting the offer to the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging. 5. Negotiation—reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred 6. Physical distribution—transporting and storing goods. 7. Financing—acquiring and using funds to cover the costs of the channel work. 8. Risk taking—assuming the risks of carrying out the channel work How does the microenvironment of a company differ from its macroenvironment? A. The microenvironment deals with the big problem, whereas the macroenvironment deals with trivial problems. B. The microenvironment uses more financial resources than the macroenvironment. C. The microenvironment is company-based, whereas the macroenvironment is customer-based. D. The microenvironment deals with the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. E. The microenvironment affects a larger portion of the company than the macroenvironment. Recommended textbook solutions
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Intermediate Accounting14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield 1,471 solutions Business Math17th EditionMary Hansen 3,709 solutions Mathematics with Business Applications5th EditionMcGraw-Hill Education 3,755 solutions What are the roles of the market intermediaries quizlet?- the role of marketing intermediaries is to transform the assortments of products made by producers into the assortments wanted by customers.
Which of the following is considered part of a company's marketing intermediaries?independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions.
Which generational group most likely blends the offline and online world seamlessly?But for Gen Z, this is nothing new—they've never drawn a distinction between the physical and the digital world. For them, whether online or offline, the critical element is that you can seamlessly move between each.
How does the microenvironment of a company differ from its macro environment?The micro environment is specific to a business or the immediate location or sector in which it operates. In contrast, the macro environment refers to broader factors that can affect a business. Examples of these factors include demographic, ecological, political, economic, socio-cultural, and technological factors.
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The role of a companys marketing intermediaries is to do which of the following Quizlet
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