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Have you ever wondered why some surveys receive overwhelming reactions? The response rate is high, the answers to questions are detailed, and the target audience attempts every part of the survey. But, few surveys manage to get only a handful of responses. The audience skips the majority of the questions or abandons the survey midway. So, what factor distinguishes a top-performing and poorly crafted survey? The answer lies in framing the right survey questions! A good survey is a balanced mix of both open-ended and closed-ended questions. The audience finds it relaxing to answer close-ended questions, while well-designed open-ended questions allow you to collect detailed feedback. Similarly, the length of the survey and timings also play a great role in extracting the desired information from your target group. If you are looking to create versatile surveys with interesting question types, this blog is just for you. Let’s understand various survey question examples, that you can directly customize for your business. Before that, you need to know what is a good survey question.
What Is a Good Survey Question?Framing a good survey question is not rocket science. It just needs to be simple, actionable and must offer measurable insights into:
With the above information, you can efficiently strategize your business by making website changes, enhancing landing pages, improving the efficiency of your customer support team, and many more. Let’s understand these in detail. Watch: How to Create Online Surveys Easily? Why Is it Important to Ask the Right Survey Questions?Best survey questions help you decode your customers’ actual needs and increase their satisfaction levels, leading to positive word of mouth. Understand Customer Satisfaction Asking the right survey questions gives you a first-hand account of your customer pain points. If the questions are non-precise and confusing, the audience may lose interest in answering them, and you may never know their honest feedback. For instance, in addition to asking them what they loved about your product, give them the option to suggest some features that are presently not available with your brand. Maybe, they are satisfied with your offerings but have more expectations in terms of advanced features. Asking such precise questions helps you consistently monitor your customer satisfaction. Increase Chances of Positive Word of Mouth Did you know that referral leads have a 30% more chance of conversion than their non-referred counterparts? This happens because happy customers speak good about your brand in their friend and family circles. With positive reviews, more people are motivated to buy your products leading to increased business growth. Hence, by asking the right survey questions, you get to know their real sentiments and predict their referral behavior in advance. Enhance Customer Service Did you know, nearly 78% of customers have backed out of purchasing from a company due to poor customer service? Hence, it is necessary to quickly resolve customer issues as and when they come. A survey helps you measure the quality of interaction with a customer service agent. For example, you can send a survey post customer service call to understand the quality of interaction between your customer and the service professional. If your customer executive was not polite enough, your customers might feel offended and may never do business with your brand. You can promptly apologize for the inconvenience and train your customer service representatives to handle such scenarios better. Reduce Customer Churn Rate Customer churn rate is an important metric to predict and understand your customer loyalty. If the churn rate is high, it means that a higher proportion of your customers have stopped using your products/services, and there is every possibility of them switching to your competitors. In contrast, a lower churn rate is indicative of a good brand image, and your consumers still value your brand offerings. With regular surveys like a net promoter score survey (NPS), you can decode your customer loyalty towards your brand over a period of time. By segmenting your customers into promoters, passives, and detractors, you get to see who are happy with your products, who are unsatisfied, and who holds a neutral stance to your brand offerings. Read more: Best NPS Survey Software Reduce Website Bounce Rate Customers leave your website for many reasons like not gaining relevant information, poor website navigation, unclear fonts and language, and many more. Hence, even while having great products, you may lose out on potential customers merely due to technical challenges. By popping up the right survey questions on the different web pages, you can improve their website experience. They get clarity on website navigation, product pricing and features, checkout process, and much more. With a purposeful interaction, they could even end up becoming your lifelong customers. How to Conduct Your Surveys?You can run your surveys both in an online and offline mode. For example, online surveys can be shared via email, website, social media, and more. In contrast, offline survey modes are kiosk surveys, newspaper surveys, etc. Let’s understand these methods in detail:
Types of Survey QuestionsCommon survey questions can be broadly divided into open-ended and closed-ended questions. While open-ended questions help you collect qualitative data, with closed-ended questions, you can collect quantitative feedback. Let’s explore these in detail:
250+ Survey Questions That You Can Use TodayWith clear insights into types of survey questions, it is time to delve into survey question examples categorized based on different business strategies. 1. Customer Survey QuestionsCustomer surveys are used to gather insights from the customer about the product, service, and the whole sales process in general. Customer survey questions are tricky as it is often difficult to identify what exactly you want from the customers. In this section, we have covered sample survey questions for customer satisfaction and customer feedback. You can use these survey questions examples as they are or frame your questions in a similar way. Customer Satisfaction Survey Questions ExamplesCustomer satisfaction survey questions are centered around how satisfied the customer is with the product and the company. You can frame the standard customer satisfaction survey questions for your feedback forms using these sample customer satisfaction survey questions.
Read More: Customer Satisfaction Survey Questions & Examples Customer Feedback Survey Questions ExamplesCustomer feedback surveys are targeted towards the most recent transaction a customer has with the brand. Take a look at how your customer service survey questions should ideally be framed.
Read More: Best Online Survey Tools & Software 2. Human Resource Survey QuestionsHuman resource survey question examples primarily deal with the questions related to employee engagement, satisfaction, and training & development. Use these sample employee survey questions as a base for your employee survey questions. Employee Engagement Survey Questions ExamplesEmployee engagement survey questions are aimed at identifying the level of involvement an employee has within the organization. You can frame your employee engagement survey around the following questions.
Read More: Employee Engagement Survey Questions & Examples Employee Evaluation Survey Questions ExamplesEmployee evaluation surveys are aimed at identifying the strengths and weaknesses of an employee. Given below are examples of survey questions for your employee evaluation survey.
Job Satisfaction Survey Questions ExamplesJob satisfaction surveys or as they are also known as, employee satisfaction surveys are used to gauge the morale of employees. Employee satisfaction survey questions need to be framed around how the employee feels regarding the job and workplace environment.
Read More: Employee Satisfaction Survey Questions & Examples Survey Question for Training FeedbackTraining survey questions are focused on employee training and development activities. The ideal questions to use in training surveys are shown below. Pre-Training Survey Questions
Post-Training Survey Questions
Read More: Return to Work Survey Questions And Examples 3. Market Research Survey QuestionsMarket research is important when companies venture into new markets or are about to launch a new product or service. Market research survey questions include questions on demographics, previous buying behavior, and future expectations. In a market research survey try not to include too many questions about demographics and other sensitive information as that might be a limiting factor to many survey respondents.
Questions for Competitor Analysis
Read More: Market Research Questions to Ask Your Customers 4. Education Survey QuestionsEducation surveys are equally important for teachers and students. Collecting feedback from students and teachers can help improve school curriculum and environment. Check out the sample questions for student and education surveys below. Survey Question Examples for StudentsSurvey questions for students are centered around the students’ workload and its effect on the mind of a student.
Read more: Student Survey Question & Examples Teacher Survey Questions ExamplesSurvey questions for teachers should always center around the curriculum and the relationship of the teacher with the administration. The best survey questions for teachers are shown below.
Read More: Demographics Survey Questions And Examples 5. Event Survey QuestionsConducting an event survey is crucial to know about your audience’s expectations. Also, a post-event survey lets you know if you have addressed their challenges effectively. Event survey questions can be broadly classified into:
Pre-event Survey Questions ExamplesPre-event survey questions are set keeping in mind the future arrangements you intend to make for your event.
Post-event Survey Questions ExamplesFrame your post-event survey questions around the insights you require from your attendees regarding the organization, facilities, and recommendations for future events.
Read More: 48 Event Survey Questions And Examples 6. Healthcare Survey QuestionsHealth care surveys mainly include patient satisfaction survey questions, hospital employee surveys, and other surveys regarding confidential patient information. We’ve covered the ideal questions to ask in a patient satisfaction survey below.
7. Brand Awareness Survey QuestionsUnderstanding how “aware” your audience is regarding your brand is a crucial step in learning whether you were able to reach out to them successfully. That’s exactly what brand awareness survey questions aim to achieve. Most commonly seen on social media, a few brand awareness survey questions include:
Read More: Brand Awareness Surveys: Questions & Examples 8. Website Feedback Survey QuestionsCreating a good customer experience is crucial, but so is ensuring a smooth user experience. The only way you can achieve this is by asking customers how they like your website and how you can improve upon it further. That’s what website feedback survey does. A few questions you can ask in such surveys include:
9. Sales Survey QuestionsThe most common survey question type are sales survey questions. Post-sales, every customer is asked to undergo a quick survey. This way, companies get insight into whether their customers are happy with their purchase-process, products, and services. The two main instances wherein companies ask for customer feedback and the sales survey questions that are asked include: Post-Sales Questions
Post-Delivery Questions
Read More: Matrix Survey Questions And Examples 10. Transport Survey QuestionsCarpooling, taking a cab, booking a bus or train ticket, and taking a flight to your destination has become really common among people nowadays. And with a rise in demand there are numerous companies that offer this service. In this case, companies ask customers to travel survey questions after the customers reach their destination. A few examples of such questions are:
11. Lead Generation Survey QuestionsCapturing leads and converting them into potential customers is crucial to keep your business booming. Not only that, lead generation helps you generate brand awareness and build a brand image among your target audience. A few lead generation questions you can add in your survey include:
Bonus Read: Lead Generation Survey Best Practices 12. Non-Profit Survey QuestionsNon-profit organizations cover a large network of donors, volunteers, and other staff. Surveys for non-profit organizations can cover fundraising events, volunteer feedback and so on. Good survey questions examples for nonprofits are shown below. Volunteer Feedback Survey Questions Examples
Survey Questions: Do’s and Don’tsBest survey questions are short, precise, avoids jargon, and prompts the respondent to take up a survey with ease. Let’s understand the tips and tricks to create survey questions:
Read more: How to Write Good Customer Survey Questions Coming out with the right survey questions is just the beginning. How you apply it for different use cases determines its efficacy in the long run. Top Survey Questions Use CasesYou can use the above sample survey questions for various applications like creating user personas, collecting testimonials, predicting word-of-mouth recommendations, and so on. Create User Personas Who are your online consumers? What is their location? Which age group do they belong to? What is their educational background? Finding answers to these questions help you build the personas of your ideal customers. Knowing their choices and preferences, you can provide them with the exact brand offerings they are looking for. Survey question examples:
Read more: How to Build Customer Personas: The Complete Guide Understand Website Performance Sometimes, people leave your website when they don’t understand the tone or language used on a webpage. Or, they do not find a blog article interesting enough to continue. With survey questions, you can ask them direct questions on improvement areas of your website. Survey question examples:
Check How Your Product Appeals to Your Target Audience What is the best feature that people like about your products? Are they facing any challenges while using your app or upgrading your product? How well do your services fare as compared to your competitors? With the right survey questions, you can get a 360-degree analysis of your products and finetune it based on the market needs. Survey question examples:
Read more: Product Feedback Survey Questions & Examples Finetune the Efficacy of Your Customer Support Team Customer service satisfaction is a crucial indicator of a healthy business. A recent survey showed that customers rated excellent customer service as the number one factor that enhances their trust in a company. If your customer service team responds promptly to the complaints, their pain points get reduced, and customers become happier. Here are some survey questions that you can ask to understand the functioning of your customer service team. Survey question examples:
Read more: Your Guide to Customer Service Metrics Collect Testimonials Good testimonials act as compelling evidence to support your brand performance. When potential customers see your track record and brand image, there is a high possibility that they will get influenced and buy your products. The open-ended answers to a survey can be used as testimonials on your website, social media pages, or in your newsletters. Some questions that help you with testimonials collection are:
Redefine Your Pricing Strategy Designing the right pricing strategy is essential to enhance the popularity of your products and services. The price should be neither too high nor too low. With exorbitant prices, you may not be able to attract prospective customers, while low prices can put a question mark on the quality of your products. Hence, with the right survey questions, you can collect your customer feedback on what they felt about the pricing aspect of your offerings.
Analyze Customer Satisfaction Great survey questions help you tap into customer sentiments over a period of time. If customers are happy with your products and services, you can be sure that they will purchase more of your products in the future. For example, with a customer satisfaction survey, you can ask questions about what they like best in your product, the challenges they face if they see any scope of future improvements, and more. Some of the customer satisfaction questions that you can include are:
Read more: What is Customer Satisfaction Score and How to Measure It Predict Word of Mouth Recommendations Did you know that 90% of people get influenced by positive reviews while purchasing a product? That’s a whopping figure! Conducting surveys is one of the easiest ways to understand how people perceive your brand. With a positive perception, you get more positive feedback, and your products sell more in the market. Survey question examples:
Read more: How to Build a Customer Loyalty Program How Surveys Strengthen Business Communication Conducting customer surveys is a great way for a business to strengthen Business Communication. They help companies understand their customers, the weaknesses of their business or service and help them understand the opportunities to serve them better. Connecting with your customers, asking their feedback, providing them prompt solutions to their problems will let you understand the difference between what your prospects want and what your business is offering. The gap between these two things will help you know the area you need to improve, and ultimately, your business will shift to a more customer-centric approach. Effective business communication makes it possible to understand your customers and their needs and update your strategies for better customer satisfaction. And Customer surveys and feedback are great tools to execute it. Use Surveys to Enhance Your Brand ImageConducting regular surveys keeps you updated about customer satisfaction levels, customer churn rate, website issues, and helps you become a customer-focused brand. You can conduct your surveys both in an online and offline mode. For online surveys, you can use popular survey software like ProProfs Survey Maker to get started. Use the available customizable templates and share them on multiple platforms like email, social media, website embedding, and more. While framing your survey, make sure that you use various questions like multiple-choice questions (MCQs), rating scale and ranking scale questions, open-ended questions, and more. Also, use simple and jargon-free language so that your survey audience can complete your survey without confusion. Looking for a versatile survey tool for your business? You can try out ProProfs Survey Maker, which comes with more than 100+ customizable survey templates. What are examples of closedA simple example of a close-ended question includes “Do you like ice cream?” Here, respondents will answer with a simple “Yes” or “No.” Close-ended questions are opposite to open-ended questions, where respondents can share their thoughts and opinions in-depth by replying in an open-text format answer.
Why use closedClosed-ended questions are often good for surveys, because you get higher response rates when users don't have to type so much. Also, answers to closed-ended questions can easily be analyzed statistically, which is what you usually want to do with survey data.
Should you use openOpen-ended questions help you to see things from the respondent's perspective, as you get feedback in their own words instead of stock answers. Also, as you're getting more meaningful answers and accurate responses, you can better analyze sentiment amongst your audience.
What is the difference between openOpen-ended questions are those that provide respondents with a question prompt and provide them a space in which to construct their own response. Closed-ended questions, alternatively, provide a question prompt and ask respondents to choose from a list of possible responses.
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