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In-store product testing is extremely important for NPD process – the roll-out of a new product, marketing an innovative product – or for a change in packaging. It enables manufacturers to measure a product’s impact or potential by testing it on a real shelf alongside your competitors’ actual products and engage with real shoppers in the real-life environment of their everyday purchasing decisions. At MarketingScan, we are experts in product testing within the context of genuine environments. Our quantitative and qualitative testing protocols give you a deeper understanding of shoppers’ actual responses when confronted with your product. Is it noticed, considered, understood and eventually bought? There is nothing better than carrying out product and packaging tests in real stores based on genuine buying decisionsA product’s success or failure relies heavily on the point-of-sale where we can get a good picture of its perception and appeal or detect potential pitfalls. Our criteria for reliable, objective product – or packaging – relevance analysis: MarketingScan’s test markets are located in areas that are representative of the French consumer behaviours. Our retail teams provide expert guidance during the testing process and deliver tailored research services to answer your business concerns. We work closely with the stores in our test areas. We manage the product listing, shelf replenishment, and daily store resupply on your behalf. If required, we can also handle the negotiation of local in-store and media activations so that the test protocol accurately replicates the product’s real-life purchase conditions. Our analysis works with real in-store sales collection, purchase and consumer behaviour data. You also have the option of interviewing buyers in-store or after using your product, as well as questioning non-buyers to understand why they made alternative selections. Bonduelle We needed to evaluate quickly the emergence, the attractiveness and the understanding of the concept of our new ranges Légumiô in real life condition. Conducting this study in store with shoppers in real condition of purchase is really an added value for us. The answers provided are clear and concrete, and we can easily build… Read More Ferrero Ferrero strives for test in real life conditions whether we want to test a new product or a new merchandising strategy. This approach is much more relevant than a simulated test. This methodology is the only one able to guarantee more precise predictions. MarketingScan is seen as a best in class inside our group Ferrero regarding… Read More Blédina Your work on assortment raised much interest during category review by offering a point of view that was complementary but also much more intuitive and visual than traditional assortment optimization models (Assortman, Consumer optimizer...). Research Manager Read More Mc Cormick Through this first collaboration, Mc Cormick's Catman teams appreciated the quality of the MarketingScan service: the insights are operational and can be used directly in category reviews. The support, advice and exchanges on issues are of good quality and are on the agenda. There is real expertise generating real added value to our client approaches.… Read More Materne Following our test, we are fully satisfied. We now have solid backed up figures to be used in-house. We are more confident in the future because we were able to anticipate the future actions of the brand and of the market within the test market. Thanks to the BehaviorScan methodology, we now have precise answers… Read More Philadelphia With the MarketingScan test market, we were able to validate our Marketing mix and our launch plan for Philadelphia. For example, the results had us question the efficiency of our TV advertising campaigns and later optimize the copy. Besides, we also adapted our promotional strategy, since we now know the most efficient way to invest… Read More Bacardi This innovation assessment provided us with clear teachings as to our launch performance, a light on the additional sales generated, but also on its recruitment power and on the type of customer reached. This provides us with key elements to strengthen its positioning in stores. This MarketingScan innovation assessment has become "best practice" on a… Read More General Mills On our markets, launch analysis often comes late because of the lack of buyers in the study samples. Thanks to Consumer Zoom, we were rapidly able to draw a thorough assessment and to precisely analyze customer flows in order to fully understand the impact of our innovation on the performance of our existing mixes. Category… Read More Teisseire With this innovation assessment, we were able to confirm that our marketing target was hit. We are now more confident in making investment decisions in support of this innovation, and therefore in securing its potential at retailers. Brand Manager Read More Related postsiligo and Marketingscan expand the possibilities of online pack testingLearn more Nutella biscuits: genesis of a success storyLearn more Which of the following are most commonly used to measure impact of a marketing campaign?The most common metric used to determine the effectiveness of a marketing campaign – or any project for that matter – is ROI or Return on Investment. It is one way to measure the sales or fundraising revenue (for non-profits) earned on each dollar spent on a campaign.
What is the number one way companies measure the impact of online advertising?Click-throughs remain the primary method used to measure the impact of online advertising.
What research examines ads that have been launched?Pre-market research can be conducted to optimize advertisements for any medium: radio, television, print (magazine, newspaper or direct mail), outdoor billboard (highway, bus, or train), or Internet. Different methods would be applied to gather the necessary data appropriately.
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To measure the impact of a point-of-purchase display, retailers and manufacturers can use:
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