What are the five components of a speech introduction According to our textbook?

The introduction and conclusion of a speech are essential. The audience will remember the main ideas even if the middle of the speech is a mess or nerves overtake the speaker.  So if nothing else, get these parts down!

Introduction

The introduction gives the audience a reason to listen to the remainder of the speech. A good introduction needs to get the audience’s attention, state the topic, make the topic relatable, establish credibility, and preview the main points. Introductions should be the last part of the speech written, as they set expectations and need to match the content.

Attention getters

The first few sentences of a speech are designed to catch and maintain the audience’s attention. Attention getters give the audience a reason to listen to the rest of the speech. Your attention getter helps the audience understand and reflect on your topic.

  • Startle the audience
    • Speaker walks up to stage with notes stuck to hands with jelly.
  • Rhetorical question
    • Did you know there is a right way to make a peanut butter and jelly sandwich?
  • Quote
    • Rob Gronkowski once said, “Usually, about 2 hours before a game, I stuff in a nice peanut butter and jelly [sandwich] with chocolate milk.”
  • Story
    • A little boy walks in from a long day at school, telling his mom that he is starving. His mom is confused because she knows she sent him to school with a full lunch. As she opens his lunch box, she sees his peanut butter and jelly, with the grape jelly smeared on the side of the bag. She realizes there has to be a better way to make a PB&J.
  • Imagery, song, visual…
    • Bring in a clear sandwich bag with jelly seeping through the bread of a peanut butter and jelly sandwich.

Logical orientation

Once the audience is invested in the speech, logical orientation tells the audience how the speaker will approach and develop the topic.

  • Your thesis needs to be stated clearly and concisely
    • Peanut butter on both sides of the bread with jelly in the middle is the best way to make a PB&J.
  • Provide background information so the audience is able to follow your topic
    • PB&Js have developed a bad reputation, because of the jelly making the bread soggy and hands sticky.

Psychological orientation

Like the logical orientation of a speech, the psychological orientation is also going to provide the audience with a map for how and why the topic is being presented.

  • Make the topic relatable for the audience
    • Most of us remember our moms – dads too – packing a peanut butter and jelly sandwich in our lunches. We also remember how the jelly did not just stay in the sandwich, but became a new stain on our shirts and the glue that held all the playground dirt to our hands.
  • Motivate the audience to see the importance of the topic
    • We can end this torture for future generations by making sure all parents are aware of the best way to make a PB&J.
  • Establish your credibility as speaker on the topic
    • I have eaten numerous PB&Js myself, but my real authority on the topic comes from being a mom of two boys and the maker of many PB&Js.

Both the logical and psychological orientations give the audience a road map for the speech ahead as well as cues for what to listen to. This will help the audience transition from the introduction to the main points of the speech.


References

Beebe, S. A., & Beebe, S. J. (2012). A concise public speaking handbook. Boston: Allyn & Bacon.

Lucas, S. (2012). The art of public speaking. New York, NY: McGraw-Hill.

Sprague, J. & Stuart, D. (2013). The speaker's compact handbook, 4th ed. Portland: Ringgold, Inc.

Vrooman, S. S. (2013). The zombie guide to public speaking: Why most presentations fail, and what you can do to avoid joining the horde. Place of publication not identified: CreateSpace.

Learning Objectives

  1. Demonstrate how to build a sample speech by expanding on the main points you wish to convey.
  2. Demonstrate how to use the five structural parts of any speech.

As you begin to investigate your topic, make sure you consider several sides of an issue. Let’s say you are going to do a speech to inform on the history of the First Transcontinental Railroad. At first you may have looked at just two sides, railroaders versus local merchants. Railroad tycoons wanted to bring the country together—moving people, goods, and services in a more efficient way—and to make money. Local merchants wanted to keep out competition and retain control of their individual markets.

Take another look at this issue and you see that several other perspectives have bearing on this issue. Shipping was done primarily by boat prior to the railroad, so shippers would not want the competition. Recent Chinese immigrants were in need of work. Native Americans did not want to lose their culture or way of life, and a railroad that crossed the country would cut right through the buffalo’s migration patterns. We now have five perspectives to the central issue, which makes the topic all the more interesting.

The general purpose is to inform the audience on the First Transcontinental Railroad and its impact on a young but developing United States. The thesis statement focuses on shipping, communication, and cultures across America.

  • Topic. First Transcontinental Railroad
  • General purpose statement. I want the audience to be more informed about the impact of the First Transcontinental Railroad.
  • Thesis statement. The First Transcontinental Railroad changed shipping, communication, and cultures across America.

With the information we have so far, we can now list three main points:

  1. Change in shipping
  2. Change in communication
  3. Change in cultures

Think of each one of these main points as a separate but shorter speech. The point is to develop each of these main points like you have developed your overall speech. What do you want to focus on? The major types of shipping at the time of the First Transcontinental Railroad? One aspect you may want consider is to what degree is your audience familiar with this time in history. If they are not very familiar, a little background and context can help make your speech more meaningful and enhance its relevance to your thesis statement. By taking time to consider what you want to accomplish with each point, you will help yourself begin to address how you need to approach each point. Once you have thought about what you want to focus on for each point, list each subheading next to the main points. For example,

  1. Change in shipping

    1. Navigating the waterways via barges and boats
    2. Overland stagecoaches
    3. Timetables for modes of travel
  2. Change in communication

    1. Letters in the days of the Pony Express
    2. How the Morse Code telegraph system followed railroad lines
    3. Bringing people together across distances
  3. Change in cultures

    1. Prerailroad immigration
    2. Impact on Native Americans
    3. Territories become States

By now you’ve identified your key points and are ready to start planning your speech in more detail. While your organizational structure will vary from speech to speech, there are nonetheless five main parts of any speech: attention statement, introduction, body, conclusion, and residual message. These are basic to the rhetorical process and you will see time and time again, regardless of audience or culture, these same elements in some form utilized to communicate in public. They will serve to guide you, and possibly even save you should you get a last minute request to do a speech or presentation.

Place your hand on the table or desk and you’ll more likely see a thumb and four fingers. Associate your hand with these five elements. Each digit is independently quite weak, but together they make a powerful fist. Your thumb is quite versatile and your most important digit. It’s a lot like your attention statement. If you don’t gain the audience’s attention, the rest of the speech will be ineffective.

Each successive digit can represent the remaining four parts of any speech. One day you will be asked to speak with little or no time for preparation. By focusing on this organizational model, and looking down at your hand, you can quickly and accurately prepare your speech. With the luxury of time for preparation, each step can even be further developed. Remember the five-finger model of public speaking, as summarized in Table 12.3 “Five-Finger Model of Public Speaking”, and you will always stand out as a more effective speaker.

Table 12.3 Five-Finger Model of Public Speaking

Attention Statement The attention statement is the way you focus the audience’s attention on you and your speech.
Introduction Your introduction introduces you and your topic, and should establish a relationship with your audience and state your topic clearly.
Body In the body, or main content area of your speech, you will naturally turn to one of the organizational patterns.
Conclusion You conclusion should provide the audience with a sense of closure by summarizing the main points and relating the points to the overall topic.
Residual Message The residual message is an idea or thought that stays with your audience well after the speech.

Key Takeaway

Speeches are built by identifying the main points to be communicated and by following five structural elements (attention statement, introduction, body, conclusion, and residual message).

Exercises

  1. By visiting the library or doing an Internet search, find a speech given by someone you admire. The speech may be published in a book or newspaper, recorded in an audio file, or recorded on video. It may be a political speech, a business speech, or even a commercial sales pitch. Read or listen to the speech and identify the five structural elements as this speaker has used them. Post your results, discuss with classmates, and if a link to the speech is available, please be sure to include it.
  2. By visiting the library or doing an Internet search, find a speech that would benefit from significant improvement. The speech may be published in a book or newspaper, recorded in an audio file, or recorded on video. It may be a political speech, a business speech, or even a commercial sales pitch. Read or listen to the speech and identify the five structural elements as this speaker has used them, noting specifically where they could improve their performance. Post your results, discuss with classmates, and if a link to the speech is available, please be sure to include it.
  3. What functions does organization serve in a speech? Can organization influence or sway the audience? Explain your response and position.

What are the 5 parts to a speech introduction?

Let's examine each of these..
Gain Audience Attention and Interest. The first major purpose of an introduction is to gain your audience's attention and make them interested in what you have to say. ... .
State the Purpose of Your Speech. ... .
Establish Credibility. ... .
Provide Reasons to Listen. ... .
Preview Main Ideas..

What are the 5 components of speech writing?

Writing the Speech.
The Introduction. Tell them what you're going to tell them: A good introduction serves as an attention getter, previews the topic and main points, and establishes your credibility as a speaker (O'Hair, Rubenstein, & Stewart, 2007). ... .
The Body. ... .
The Conclusion. ... .
Conversational Speech..

What are the five steps of a speech introduction discussed in the textbook?

Get the attention and interest of the audience..
Reveal the topic of your speech..
Establish your credibility and goodwill..
Preview the body of the speech..

What are the 5 types of speech according to its purpose?

There are a variety of different types of speeches that can be given in any situation, but the five most common types are informative, persuasive, demonstrative, entertaining, and special occasion.