What is it called when consumers change or distort information that conflicts with their feelings or beliefs?

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When consumers change or distort information that conflicts with their feelings or beliefs?

Selective exposure occurs when consumers change information that conflicts with their feelings or beliefs. An ad showing a thirsty athlete drinking a cold bottle of Gatorade is an example of an appeal to self-actualization needs. There are two types of learning: concrete and abstract.

What is cognitive dissonance in consumer Behaviour?

Cognitive dissonance is an internal conflict that people have when their differing beliefs and opinions collide. A marketer who can resolve such conflicts may help consumers choose their brand's products.

What is the process called when consumers change their behavior after they gain information from a marketing message?

Learning. Learning refers to the process by which consumers change their behavior after they gain information or experience. It's the reason you don't buy a bad product twice.

What is selective distortion in consumer Behaviour?

the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something.