key difference social media traditional marketing media quizlet

What is one key difference between social media and traditional marketing media quizlet?

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URL-uniform resource locator, the address of a web page. (ex. www.amazon.com)

Domain name- the part of a network address that identifies it as belonging to a particular domain.

IP address- Internet Protocol, a unique string of characters that identifies each computer using the Internet Protocol to communicate over a network.

web browser-used to access and view websites, Internet Explorer, Google Chrome, Mozilla Firefox, and Apple Safari.

server-a computer or computer program which manages access to a centralized resource or service in a network.

cookies- help remember if you've come to the site before, unique identifier, small piece of code placed on a client computer during previous visits.

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What is one key difference between social media and traditional marketing media?

Social media marketing allows for more fluid and personalized messaging, but traditional marketing tactics are usually more static with a broader reach of audience . The two approaches also use key performance indicators, or KPIs, differently.

What's one main difference between social media and traditional media such as television quizlet?

One major difference between traditional media and social media is: Traditional media use a broadcast model where communication takes the form of one-to-many while social media employs a dialog model of many-to-many communication.

How does mobile social media differ from traditional social media quizlet?

How does mobile social media differ from traditional social media? Mobile social media allows for features based on where the device is located and when communication takes place. How do you measure your exposure? Add your total follower count as well as each impression on a social media site.

What differentiates digital marketing from traditional marketing quizlet?

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

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