Management is the process of getting things done in an organised and
efficient manner. Marketing management aims at efficient operation of
marketing activities.
Marketing management smoothen the process of exchange of ownership of
goods and services from seller to the buyer. Marketing management, like
all other areas of management comprises of the function of planning,
organising, directing coordinating and controlling.
Learn about:- 1. Definition of Marketing Management 2. Marketing
Concept 3. Features 4. Importance 5. Functions 6. Process 7. Scope 8.
Marketing Mix 9. Marketing Decision Making 10. Orientation 11. Issues.
What is Marketing Management: Introduction, Definition,
Concept, Importance, Functions and Process
Content:
1.Introduction to Marketing Management
2.Definition of Marketing Management
3.Marketing Concept
4.Features of Marketing Management
5. Importance of Marketing Management
6.Functions of Marketing Management
7.Process of Marketing Management
8.Scope of Marketing Management
9.Marketing Mix
10.Marketing Decision Making
11.Marketing Management Orientation
12.Issues of Marketing Management
What is Marketing Management – Introduction
In considering how the individual selling unit in the marketing system
operates, we will investigate the question- What is marketing
management? Some readers will be students who intend to be in marketing
management, others already are marketing managers, and still others may
be in related activities that bear on marketing management in either a
managerial or a regulative capacity.