What steps should be followed when developing an advertising campaign quizlet?

This activity is important because marketing managers follow the steps in the promotional process as they manage their advertising activities. For an advertising campaign to be successful, a significant amount of time and effort must be allocated to the development stage of the process.

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What steps should be followed when developing an advertising campaign?
What are the major steps in creating an advertising campaign quizlet?
What is the first step in developing an advertising campaign quizlet?

The goal of this activity is to help you better identify and understand the steps involved in developing an advertising program.

Read the case below and answer the questions that follow.

To promote the latest movie in the Toy Story movie series, Pixar had to develop a creative advertising campaign that would capture its target market's attention and give the audience a reason to see the movie in theaters. Pixar's advertising objective was to create excitement and anticipation about the movie among its target audience, which included children ages 2-12 and their parents. Pixar's key strengths include its world-famous brand and reputation for creating entertaining, wholesome movies such as Cars and Monsters Inc. As part of its integrated advertising campaign and with the company's multimillion advertising budget, Pixar advertising executives designed a movie trailer television commercial which originally aired on the Disney Channel and the major networks two years before the movie's release. The movie trailer provides a humorous glimpse into Woody, Buzz, and the crew's road trip adventure as they try to save their new friend Forky

Terms in this set (40)

There are four purposes of advertising. What are they?
Select one:
a. to inform, to reinforce, to solidify public relations, to promote
b. to solidify public relations, to increase sales, to reduce costs, to gain reinforcement
c. to get a trial, to stimulate immediate sales, to assist corporate communications, to gain information
d. to inform, to persuade, to remind, to reinforce
e. to persuade, to reinforce, to inform, to reduce costs

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What steps should be followed when developing an advertising campaign?

There are six essential steps to develop a winning marketing campaign:.

Step 1: Determine Your Objective and Budget..

Step 2: Identify Your Target Audience..

Step 3: Create Your Message..

Step 4: Develop Your Media Strategy..

Step 5: Implement Your Marketing Campaign..

Step 6: Measure & Analyze Your Results..

What are the major steps in creating an advertising campaign quizlet?

Identify the Target Audience. Advertisers analyze the market for a product or service and determine which potential customers should receive messages..

Determine Objectives. ... .

Establish the Budget. ... .

Develop the Message. ... .

Select the Media. ... .

Evaluate the Campaign..