What type of research is used in developing research hypotheses that can be tested in subsequent studies designed to quantify concepts?

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Terms in this set (15)

What type of research is used in developing research hypotheses that can be tested in subsequent studies designed to quantify concepts?

qualitative research

Colleen didn't have a lot of time to conduct her marketing research, so she went to the library to see what data she could find from available sources. Colleen is using ________ data sources for her research.

secondary

Researchers have discovered a number of factors that are associated with better communication within multinational companies, including

face-to-face communication opportunities.

Which question should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

Are the data internally consistent in light of known data sources?

When he was unable to find the statistics he needed for his report on market demand, Raphael decided to estimate based on historical and current data and trends reported by the UN. One problem with this is

trends of the past may not continue in the future.

Chun Hei is carrying out a marketing research study. Even after seeking all reasonable available secondary data sources, she has not been able to adequately answer the research questions. In such a situation, Chun Hei must collect ________ data.

primary

What is a new and growing area of concern that limits the availability of data today?

privacy

When assessing a foreign market, Unisys Corporation undertakes a general, noneconomic review of conditions affecting the business, including safety and leisure time. This demonstrates a focus on the

cultural, sociological, and political climate.

What method of demand forecasting is particularly suited to international marketing, particularly when the foreign country is new to the marketer?

expert opinion

In the international arena, what poses the greatest problem in sampling?

the lack of sufficient demographic data from which meaningful samples can be drawn

Qualitative research

is used to formulate and define a problem more clearly.

What should marketing researchers do once they have determined the sources of information to fulfill the research objectives?

Consider the costs and benefits of the research effort.

What type of research usually involves a large number of respondents who are asked to reply, either verbally or in writing, to structured questions using a specific response format or to select a response from a set of choices?

quantitative research

What is a problem that is most commonly associated with the use of secondary data?

comparability of data

What is the process of back translation?

A questionnaire is translated from one language to another, and then a second party translates it back into the original, and the two original language versions are compared.

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QUESTION

When an experiment does not turn out as predicted and the result is seen as evidence that the hypothesis is false is known as what?

2 answers

QUESTION

list the five sections typically found in a quantitative research report in the order in which you would find them stated:

4 answers

QUESTION

1. DEA circumvents the need to develop standard costs for each service when comparing the efficiency of multiple service units that provide similar services.

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QUESTION

When we say that we are 95% confident that our results are true, we are actually saying that there may be a 1 in 20 chance that we are wrong ! T or F

2 answers

What should marketing researchers do once they have determined the sources of information to fulfill the research objectives?

Which type of data is collected specifically for the research problem at hand?

Which are the 2 broad types of quantitative study designs?

What kind of research looks for relations between variables?