concepts belong placement part marketing mix quizlet

Which of the following are concepts that belong to the placement part of the marketing mix Quizlet

3.04 (Q) Module 3 Basic Concept Practice Quiz

1. Which of the following are concepts that belong to the placement part of the marketing mix?

- inventory management

- logistics

- sales force management

- all of the above

2. What is the definition of the placement portion of marketing mix?

- displaying a product in a store

- it is a measure of ranking a product in the marketplace

- the process of making a product accessible to potential customers

- none of the above

3. Which one is an example of exclusive retailing?

- small convenience store selling goods at discount prices

- Walmart selling the products in large quantities

- Mercedes Benz selling its luxury cars through chosen distribution channels

- shopping at Costco with membership card

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Ethel and Jan have just started a new​ company, Jantel,​ Inc., and are having trouble deciding which marketing path to take to drive sales. Ethel believes they should follow a​ make-and-sell philosophy that focuses on improving their​ product, whereas Jan believes they should be more​ customer-oriented and find the right products for their customers. Which of the following BEST describes this​ situation?

A.Should​ Jantel, Inc., follow a product or selling​ concept?
B.Should​ Jantel, Inc., follow a societal marketing or production​ concept?
C.Should​ Jantel, Inc., follow a product or marketing​ concept?
D.Should​ Jantel, Inc., follow a marketing concept or a societal marketing​ concept?
E.Should​ Jantel, Inc., follow a production or selling​ concept?

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After college, John purchased a Toyota Tacoma for $23,000. He got married recently and is shopping for a more family-oriented vehicle. His is considering purchasing a $26,000 Toyota Camry. Over the course of his life, John will have many other opportunities to purchased Toyota vehicles, including a $34,000 Toyota 4Runner for weekend camping activities. John's customer lifetime value is at least

a. $830,000
b. $92,000
c. $166,000
d. $83,000

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What is the place part of the marketing mix?

PLACE – AN INTRODUCTION In the marketing mix, the process of moving products from the producer to the intended user is called place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers.

What are the 4 parts of marketing mix?

The 4 Ps of marketing include product, price, place, and promotion. These are the key elements that must be united to effectively foster and promote a brand's unique value, and help it stand out from the competition.

What are the 5 parts of the marketing mix?

There are five elements of a marketing mix, otherwise known as "the five P's," of marketing: product, price, place, promotion, and people.

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