Terms in this set (59)
-analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions
-Helps identify what products customers have purchased in the past, what changes that made them alter what they want now, and what they might want in the future
-Conduct research on business trends, ecological impact, global trends, &
more
-Listen to employees, shareholders, dealers, consumer advocates, media reps, other stakeholders
A firm's marketing mix refers to the combination of:
people directly involved in making marketing decisions.
goods the firm offers to different market segments.-
strategies regarding product, price, place, and promotion.
advertising media the firm utilizes to promote its products.
Terms in this set (59)
-analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions
-Helps identify what products customers have purchased in the past, what changes that made them alter what they want now, and what they might want in the future
-Conduct research on business trends, ecological impact, global trends, &
more
-Listen to employees, shareholders, dealers, consumer advocates, media reps, other stakeholders