Which of the following is NOT a factor in the changes occurring in todays marketing communications

Which of the following is NOT a factor in the changes occurring in today's marketing communications? Concept of Public Relations

• Improvements in communication technologies are changing how companies and customers communicate with each other.
• Companies routinely invest millions of dollars in the mass media.
• Mass media no longer capture the majority of promotional budgets.
• Consumers are better informed about products and services.

Answer: Mass media no longer capture the majority of promotional budgets.

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