A) Mass markets have fragmented, and marketers are shifting away from mass marketing. Answer: D) Mass media no longer capture the majority of promotional budgets. Which of the following is NOT a factor in the changes occurring in today's marketing communications?
B) Improvements in communication technologies are changing how companies and customers communicate with each other.
C) Companies routinely invest millions of dollars in
the mass media.
D) Mass media no longer capture the majority of promotional budgets.
E) Consumers are better informed about products and services.
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Which of the following is NOT a factor in the changes occurring in today's marketing communications? Concept of Public Relations
- Improvements in communication technologies are changing how companies and customers communicate with each other.
- Companies routinely invest millions of dollars in the mass media.
- Mass media no longer capture the majority of promotional budgets.
- Consumers are better informed about products and services.
Answer: Mass media no longer capture the majority of promotional budgets.
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Which of the following is not a factor in the changes occurring in today’s marketing communications?
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