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M: Marketing7th EditionDhruv Grewal, Michael Levy 143 solutions Which of the following is an advantage of interviews over questionnaires?In questionnaires, responses are limited to answers to predetermine questions. In interviews, since the interviewer is present with the subject, there is an opportunity to collect nonverbal data as well and to clarify the meaning of questions if the subjects do not understand.
Which of the following is not an advantage of interviews?Large volume of data is not an advantage of interviews.
What is the advantage of an interview over a survey quizlet?Which of the following is an advantage of interviews over questionnaires as a survey research technique? Interviews allow more control over factors such as who answers the questions. Regarding the order of questions in a questionnaire: opinion questions should be placed before factual questions.
What is not an advantage of in person interviewing as compared to other survey designs?Disadvantages. In face-to-face interviewing, respondents often are not afforded the time to provide answers that might be thought out thoroughly as compared to a mail or Internet survey. Respondents essentially are expected to give an answer on the spot, which may not be very convenient or very accurate.
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