Which of the following is not one of the functions facebook serves for public relations?

The Department of Information and Public Relations also referred to as the Government Information Services (GIS), falls under the portfolio of the Premier’s Office.  We are committed to providing the public with timely information on the programmes, policies, projects and activities of the Government of the Virgin Islands.

We serve as the communication link between the Government and the public to assist in creating a better understanding of its activities. Our communication goals are achieved through contacts with government ministries, the media and the general public.

The department strives to accomplish the following goals:

· A heightened awareness of Government’s policies and initiatives

· Easy public access to relevant and accurate information

· Timely and accurate dissemination of information

· Improved understanding of Government functions.

Vision

To be the preferred communications and public relations team in delivering public information for the Government of the Virgin Islands.

Mission

To position the Department of Information and Public Relations as the main source for quality work and professional advice in all areas of communications and public relations.

Mandate

To function as a strategizing body for Government’s information and communication system and offer effective and efficient services to Government ministries, departments and the BVI Community. Additionally, to function as a high quality, accurate and timely provider of Government information to the public by using all available forms of media.

Core Values

Respect - We are committed to dignity and we respect each other's opinion.

Integrity - We value a workplace culture that promotes personal and professional integrity.

Diversity - We value a workplace where diversity in all its forms is encouraged and recognised for its contribution to a more creative, rewarding and productive public service.

Accountability - We value a workplace where accountability for our actions, prudent use of resources and responsibility for our successes and failures are reflected in how we conduct ourselves.

Our Services

We are dedicated to meeting the needs of our customers (internal and external) by delivering an extensive range of service in convenient and accessible formats in the following areas:

• Public relations, advertising and promotion in support of the communication objectives of ministries/departments;
• Publications and print production including graphic designs;
• Photographic services and prints of official events and functions;
• Video/audio services which include a digital library for convenient and quick access to information;
• On-line services via the Government's Portal.

Our Commitment To You

We are committed to respecting the rights of our customers; including:

• The right to lodge a complaint;
• The right to privacy and confidentiality;
• The right to access services and public information in a manner which meets your needs.

Chapter 7: Public Relations Industry

Grunig and Hunt (1984) developed four models of public relations that describe the field’s various management and organizational practices. These models serve as guidelines to create programs, strategies, and tactics.

“Four Models of PR” by Michael Shiflet and Jasmine Roberts is licensed under CC BY 2.0

In the press agent/publicity model, communications professionals use persuasion to shape the thoughts and opinions of key audiences. In this model, accuracy is not important and organizations do not seek audience feedback or conduct audience analysis research. It is a one-way form of communication. One example is propagandist techniques created by news media outlets in North Korea.

The public information model moves away from the manipulative tactics used in the press agent model and presents more accurate information. However, the communication pattern is still one-way. Practitioners do not conduct audience analysis research to guide their strategies and tactics. Some press releases and newsletters are created based on this model, when audiences are not necessarily targeted or researched beforehand.

The two-way asymmetrical model presents a more “scientifically persuasive” way of communicating with key audiences. Here, content creators conduct research to better understand the audience’s attitudes and behaviors, which in turn informs the message strategy and creation. Still, persuasive communication is used in this model to benefit the organization more so than audiences; therefore, it is considered asymmetrical or imbalanced. The model is particularly popular in advertising and consumer marketing, fields that are specifically interested in increasing an organization’s profits.

Finally, the two-way symmetrical model argues that the public relations practitioner should serve as a liaison between the organization and key publics, rather than as a persuader. Here, practitioners are negotiators and use communication to ensure that all involved parties benefit, not just the organization that employs them. The term “symmetrical” is used because the model attempts to create a mutually beneficial situation. The two-way symmetrical model is deemed the most ethical model, one that professionals should aspire to use in their everyday tactics and strategies (Simpson, 2014).

Some experts think of public relations more broadly. For instance, they may argue that political lobbying is a form of public relations because lobbyists engage in communication activities and client advocacy in order to shape the attitudes of Congress (Berg, 2009). However, this book focuses on a public relations approach based particularly on writing for the media. Furthermore, the goal is to disseminate communication based on the two-way symmetrical model presented by Grunig and Hunt (1984).

Discussion Point

Do you think the two-way symmetrical model is plausible? Consider this example from Dr. William Sledzik, associate professor of journalism and mass communication at Kent State University:

“Can we realistically serve multiple stakeholders whose needs conflict? For example, can we represent the interests of loyal employee groups while our shareholders demand layoffs in favor of low-cost offshore suppliers?”

Which of the following is not one of the functions Facebook serves for public relations group of answer choices?

What are public relations activities quizlet?

What is public relations all about quizlet?

What is the goal of public relations quizlet?