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PCOPPCOSCAMPERMake sure an idea is feasibleAssessing Feasibility by Pilot TestingThinking of the positiveand negative of an ideaUsing SCAMPER to Recognize Business Opportunities> divergent attainting > convergent attainting' suspendjudgement' apply affirmativejudgement- seekquantity' beopen to novelty• seeknovelty' check objectives' build on ideasPlus ³ what is good about the idea?Potential ³ if the idea succeeds , what other benefits might result?Concerns ³ phrase your concerns as open ended questions that begin WI the phrase How to.Overcoming concerns ³ generate ideas for addressing your concernsOsborn - Parnes Creative Problem Solving Process ICPS )a structured method for generating solutions to problems³ a creative tool that provides cues to trigger breakthrough thinkingsubstitute : what might substitute for something else to form an ideaidea trigger: what opportunities can you think of as a result of substituting or replacing somethingthat already exist ?Combine : possible combinations that result in something completely different 1 Barnes + Noble , Ta t te re dcoverBOOK stores )idea trigger: what separate products, services , or whole business can you put together to createanother distinct business?Adapt: adaptation from existing products or servicesidea trigger: What could adapt from other industries or fields to your business?Magnify Lor Modify) : taking an existing product + changing its appearance or adding more features' can also cueyou to minimize somethingidea trigger: What could I make more noticeable or dramatic , or different in some way from mycompetitors?Put to other uses : think of ways you could generate a h gh # Of opportunities for your product or serviceidea trigger: suppose you learned that all the traditional uses for your product had disappeared; whatother uses might there be?Eliminate : search for opportunities that arise when you get rid of something or stop doing somethingidea trigger : What could I get rid of or reduce that would eliminate something my customer has to do?Rearrange Lor reverse ) : magnetic Poetry exampleidea trigger: what can you rearrange or reoder in the way your product or service appears?Feasibility ³ the extent to which an idea is viable + realistic and the extent to which you are aware of internal+ external forces that could affect your businessPilot Test ³ a preliminary run of a business , sales effort , program , or websiteWI the goal of assessing how well the overall approach works +What problems it might have .The SCAMPER method helps you generate ideas for new products and services by encouraging you to ask seven different types of questions, which will help you understand how you can innovate and improve existing products, services, problems and ideas. Here, you’ll learn how to use the method. SCAMPER is surprisingly easy to start using and very efficient in innovation and ideations sessions. SCAMPER MethodSCAMPER refers to a series of thought sparkers or provocations which help you to innovate on an existing product, service or situation by looking through different lenses. There are seven provocation lenses in the SCAMPER method:
How to Use SCAMPER
Example – McDonald’s McDonald’s would come to be a larger-than-life household name; it may seem hard to see in the 21st century, but the philosophy behind its ‘formula’ revolutionised the old style of restaurant experience. Take, for example, McDonald’s founder, Ray Kroc. As he’s already done all the hard work, it’s now easy for us to identify some of the ideas he used in the SCAMPER method:
Step-by-step GuideSubstituteOverall, the question to think about here is this: What can I substitute or change in my product, problem or process? You should think about substituting part(s) of your product or process for something else. Guiding questions:
Use these instead of starting with: ‘I can ...’ CombineThe overall question to think about here is: How can I combine two or more parts of my product, problem, or process so as to achieve a different product, problem, or process to enhance synergy? Creative thinking involves combining previously unrelated ideas, products, or services in order to create something new and innovative. Guiding questions:
AdaptOverall, the question you need to think about is: What can I adapt in my product, problem, or process? Think about which parts of the product or process you could adapt so as to solve your problem. Guiding questions:
Modify (Also Magnify and Minify)Overall, the question you need to focus on is this: What can I modify or put more or less emphasis on in my product, problem, or process? Can I change the item in some way? Can I change meaning, colour, motion, sound, smell, form, or shape? It’s time to magnify or exaggerate your idea, product, problem, or process—or to minify it. These questions will give you new insights about which components are the most important ones. Think about changing part or all of the current situation or product. Alternatively, distort the product in an unusual way. Guiding questions:
Put to Another UseThe overall question to consider here is this: How can I put the thing to other uses? What are new ways to use the product or service? Can I reach out to other users if I modify the product? Is there another market for the product? It’s time to work out how you may be able to put your current product or idea to other uses and purposes. Guiding questions:
EliminateYour overall question to consider here is: What can I eliminate or simplify in my product, design, or service? Think of what might happen if you were to eliminate, simplify, reduce, or minimise parts of your idea. If you continue to trim your idea, service, or process—you can gradually narrow your challenge down to that part or function that is most important. Guiding questions:
RearrangeOverall, you have to ask yourself this question: How can I change, reorder, or reverse the product or problem? What would I do if I had to do this process in reverse? Guiding questions:
Historical BackgroundAlex Osborn, the originator of the brainstorming method, originally came up with many of the questions used in the SCAMPER technique. However, it was Bob Eberle, an education administrator and author, who organised these questions into the SCAMPER mnemonic. The Take AwayThe SCAMPER method helps you generate ideas for new products and services by encouraging you to ask seven different types of questions, which will help you understand how you can innovate and improve existing products, services, problems and ideas. SCAMPER is an acronym formed from the abbreviation of: Substitute, Combine, Adapt, Modify (Also magnify and minify), Put to another use , Eliminate, and Reverse. SCAMPER is a lateral thinking technique which challenges the status quo and helps you explore new possibilities. You can download and print the template where we’ve described the best practice for the SCAMPER method: Get your free template for “SCAMPER”References & Where to Learn MoreHero Image: Author/Copyright holder: Damgood AVLien. Copyright terms and licence: CC BY-SA 2.0 SCAMPER – Improving Products and Services. Luciano Passuello, Creative Problem Solving with SCAMPER SCAMPER at CreatingMinds.org Which of the following aspects of the scamper tools involves searching for opportunities that arise when a person gets rid of something or stops doing something quizlet?Eliminate: Search for opportunities that arise when you get rid of something or stop doing something.
What is a payment to a licensor based on the number or value of licensed items sold?A standard licensing fee is any money paid by a third party (licensee) to an owner (licensor) for permission to use a right, property or asset, whilst the licensor retains ownership.
What refers to searching and capturing new ideas that lead to business opportunities?opportunity recognition. searching and capturing new ideas that lead to business opportunities. This process often involves creative thinking that leads to discovery of new and useful ideas.
Is a process of producing an idea or opportunity that is novel and useful frequently delivered from making connections among distinct ideas or opportunities?Creativity: a process producing an idea or opportunity that is novel and useful, frequently derived from making connections among distinct ideas or opportunities.
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Which of the following is the idea trigger for the substitute cue of the scamper tool?
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