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Some questions in this exercise may have more than one correct answer. To answer such questions correctly, you must select all the correct answers. Also note that answer choices in this exercise appear in a different order each time the page is loaded. What is the reason for sales promotion?The main purpose of sales promotion is to boost sales of a product by creating demand, that is, both consumer demand as well as trade demand. It improves the performance of middlemen and acts as a supplement to advertising and personal selling.
Which of the following is one of the most effective sales promotion methods?Sampling is the most expensive sales promotion method because production and distribution entail high costs. However, it can also be one of the most effective sales promotion methods. Sampling can lead to repeat purchases as well as purchases of other products under the same brand name.
Which is the most important element of sales promotion?Salespersons normally make friendly relations with the customers. (v) Better Convincing: Personal selling is most effective form of promotion because with this the sales person can convince the buyer by demonstrating the use of product and making changes in the product according to the need of customer.
What is sales promotion and its importance?Sales promotion is a set of marketing technologies aimed to stimulate the demand in particular products and increase brand awareness. Limited in time, it creates a feeling of time-sensitiveness, generates new leads, and keeps existing customers engaged.
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Which of the following is the most important reason for manufacturers to use sales promotion?
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