Which promotional tool is any paid form of nonpersonal presentation and promotion of ideas goods or services by an identified sponsor?

Marketing Management : Advertising (Promotion mix)

Advertising is a form of communication or a promotional tool used to influence individuals to purchase products or services .
Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer.
Any piece of information that diverts the attention of the target customers towards a brand or product or service or idea ,can be called advertising.
According to Philip Kotler, “ Advertising is any paid form of nonpersonal presentation & promotion of ideas, goods, or services by an identified sponsor.”

In simple words , “ Advertising is a means of informing and communicating essential information.”
To Inform (Awareness creation)
To Remind (positioning)
To influence (create desire)
To add value (differentiation)
To introduce a product or band
To acquire customers
To increase sales and profit
An advertising budget is the amount a company set aside for its promotional activities.
Advertising budget is used by a company for marketing the products and services to the customers.
Advertising budget includes money for doing advertising research, printing material, allocating money to advertising media and ensuring proper implementation of ad campaigns.
Advertisement Copy is the soul of an advertisement.
An advertisement copy is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the desired message to the target consumers.

ELEMENTS
This comprises of headlines, subheads, message or main body, claims, illustrations, closing idea, logo, caption, pictures, trademarks, slogans, brand name, website, price, location etc.

Which of the following is any paid form of non personal presentation and promotion of ideas goods or services by an identified sponsor?

Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called advertising.

Which promotion budgeting method wrongly views sales as the cause of promotion rather than as the result?

Q.	Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
B.	percentage-of-sales method
C.	competitive-parity method
D.	objective-and-task method
Answer» b. percentage-of-sales method

Which of the following promotional budget methods wrongly views ...mcqmate.com › discussion › which-of-the-following-promotional-budget-...null

Which element of the promotional mix is most effective in building up buyers preferences convictions and actions?

Personal Selling: Effective at building buyers preferences, convictions and actions. Cost per person is high, most expensive promotional tool.

Which promotional tool is associated with building up positive corporate image and handling unfavorable corporate stories and events?

Public relations - Building good relationships with the company's various publics by obtaining favorable publicity, building up a good "corporate image," and handling or heading off unfavorable rumors, stories, and events.

Which tool can perform real time traffic and port analysis and can also detect port scans fingerprinting and buffer overflow attacks select one Nmap Siem snort NetFlow?

Which promotional tool is any paid form of nonpersonal presentation and promotion of ideas goods or services by an identified sponsor?

Which of the following is any paid form of non personal presentation and promotion of ideas goods or services by an identified sponsor?

Which promotion budgeting method wrongly views sales as the cause of promotion rather than as the result?

Which element of the promotional mix is most effective in building up buyers preferences convictions and actions?

Which promotional tool is associated with building up positive corporate image and handling unfavorable corporate stories and events?

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Specific promotional tools used in __________ include stories, sponsorships, events, and web pages.

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Is a CRM tool used to prospect sales and contact information sales quote generation capabilities?

Which tool can perform real time traffic and port analysis and can also detect port scans fingerprinting and buffer overflow attacks select one Nmap Siem snort NetFlow?

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