Which promotions strategy includes advertising personal selling and sales promotion quizlet?

Inhaltsverzeichnis Show

Which promotions strategy includes advertising personal selling and sales promotion?
What are the 4 types of promotional strategies?
What are the 4 types of sales promotion?
Which element of the marketing mix includes advertising personal selling sales promotion and publicity?

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Fundamentals of Financial Management, Concise Edition

10th EditionEugene F. Brigham, Joel Houston

777 solutions

Business Math

17th EditionMary Hansen

3,734 solutions

Accounting: What the Numbers Mean

9th EditionDaniel F Viele, David H Marshall, Wayne W McManus

345 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Business Math

17th EditionMary Hansen

3,734 solutions

Fundamentals of Financial Management, Concise Edition

10th EditionEugene F. Brigham, Joel Houston

777 solutions

Intermediate Accounting

14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

1,471 solutions

Terms in this set (22)

In practicing IMC, a firm coordinates promotional activities to produce a unified, customer-focused message. IMC identifies consumer needs and shows how a company's products meet them. Marketers select the promotional media that best target and reach customers. Teamwork and careful promotional planning to coordinate IMC strategy components are important elements of these programs. A company's promotional mix integrates two components: personal selling and nonpersonal selling, which includes advertising, sales promotion, and public relations. By selecting the appropriate combination of promotional mix elements, marketers attempt to achieve the firm's five major promotional objectives: provide information, differentiate a product, increase demand, stabilize sales, and accentuate the product's value.

Advertising, the most visible form of nonpersonal promotion, is designed to inform, persuade, or remind. Product advertising promotes a good or service, while institutional advertising promotes a concept, idea, organization, or philosophy. Television, newspapers, and magazines are the largest advertising media categories. Others include direct mail, radio, and outdoor advertising. Interactive advertising directly involves the consumer, who controls the flow of information.

a. advertising, publicity, direct marketing, and personal selling
b. public relations, direct marketing, personal selling, and publicity
c. product, promotion, price, and place
d. advertising, personal selling, sales promotion, and public relations
e. advertising, telemarketing, public relations, and sales promotions

The communication process itself consists of:

a. message, media, and transmittal
b. source, receiver, and channel
c. sender, receiver, and message
d. encoding, decoding, channel, sender, and receiver
e. comprehension, noise, and feedback

What are the three basic tasks of promotion?

a. Informing, persuading, and convincing
b. Persuading, convincing, and reminding
c. Informing, convincing, and reminding
d. Informing, persuading, and reminding
e. Persuading, comparing, and reminding

AIDA stands for:

a. attitude, interest, demand, activity
b. attention, interest, desire, action
c. awareness, intent, demand, action
d. avoidance, interest, desire, acceptance
e. attitudes in developing acquisitions

Which promotions strategy includes advertising personal selling and sales promotion?

The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.

What are the 4 types of promotional strategies?

What are the 4 types of promotional strategies? Types of promotional strategies include traditional and online advertising, personal selling, direct marketing, public relations and sponsorships and sales promotions.

What are the 4 types of sales promotion?

Types of promotions.

Product discounts. Offering discounts on products is one of the most popular types of sales promotions. ... .

Loyalty programs. Loyal customers can contribute heavily to a company's success, and setting up a loyalty program is a great strategy for retaining customers. ... .

Holiday promotions..

Which element of the marketing mix includes advertising personal selling sales promotion and publicity?

A marketing plan is focused on the target market and made up of four key elements. These four elements are also knows as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion.