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Terms in this set (70)Which type of data refers to information that is developed or gathered by the researcher specifically for the research project at hand? primary data Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand? secondary data What provides an incredible stock of free secondary data? The Internet Which of the following is a use of secondary data? all the above Which of the following is true regarding secondary data? all the above are true Which of the following would NOT be considered an application of secondary data? determining the likelihood of customers purchasing a brand new product Which of the following would be classified as a part of internal secondary data? internal database Each unit of information in a database is called a(n) ______. record Which of the following best represents a field within a database? customer names within a record Complete the following sentence with the answer that most completely answers the question. Typical fields in a customer database include ________. name, address, email address, products purchased and dates of purchase Which of the following best describes CRM? Customer Relationship Management; the use of internal databases to strengthen customer relationships Which of the following is described by Kotler and Keller as a way that companies use their databases? to decide which products to offer in a particular geographic area External data may be grouped into which three sources? published, syndicated services data, and databases Many marketing research firms have white papers on varied topics on their website. The one discussed in your text is ________. Burke's "Literature Library" A syndicated services data firm collects data in a standard format and makes it available to: all who subscribe to the data Databases are sometimes packaged together and are referred to as: databanks or aggregators Which of the following was NOT discussed as an advantage of using secondary data? may be obtained in all forms desired by the researcher Which of the following was NOT discussed as a disadvantage of using secondary data? data may be collected too quickly causing problems with the project schedule Which of the following was NOT discussed as a method of evaluating secondary data? How readily available is the information to the public? In your text your authors discuss how research was conducted by the disposable diaper industry that demonstrated that disposable diapers were no more harmful on the environment than cloth diapers. The cloth diaper industry found just the opposite. The point of this example is: when evaluating research studies you should understand that some studies are conducted with a clear purpose in mind to "prove" some position or advance some special interest Which of the following should you look for in evaluating a study that is secondary data? all the above When two or more secondary sources provide conflicting information you should: evaluate the information from each source and select the source that best suits your needs for reliable and valid information Which of the following was NOT listed in your textbook as a secondary information source on marketing? Which of the following secondary information sources provides a baseline of data every ten years? Census of the Population Information collected in the census is collected: by a long form sent to part of the citizens with the rest receiving a shorter form Which of the following is the survey created by the U.S. Census Bureau in 1996 to collect economic, social, demographic, and housing information as part of the Decennial Census Program? American Community Survey The primary advantage of the American Community Survey is that: it will provide data annually instead of once every ten years What year was the ACS first completed? 2005 Since its first completion, the American
Community Survey has been offering _____ estimates for geographic areas with a population of 65,000 or more, while geographic areas with populations of yearly; three; five ________ is (are) a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users. Standardized information ________ is (are) collected in a standard format and made available to all subscribers. Syndicated data ESRI's Tapestry™ Segmentation is a(n) ________ that uses a process to profile residential neighborhoods. standardized service According to your text, which of the following is NOT true regarding syndicated data? ESRI's Tapestry™ Segmentation is a syndicated data service that uses a process to profile residential neighborhoods. Which of the following does NOT refer to an advantage of syndicated data? The key advantage is taking advantage of the experience of the research firm offering the service. Which of the following does NOT refer to a disadvantage of standardized information? Buyer firms often must commit to long-term contracts when buying standardized data. Which of the following is NOT mentioned in your text as an application of standardized information? disseminating data quickly Experian Simmons can help you identify which of your prospects and customers fall into the key Tipping Point segments? Mavens With respect to standardized information, CGM stands for: consumer-generated media Primary data refers to information that is developed or gathered by the researcher specifically for the research project at hand. TRUE Secondary data refers to information that is developed or gathered by the researcher specifically for the research project at hand. FALSE When consumers fill out warranty cards or register their boats, automobiles, or software programs, this information is stored in the form of secondary data. TRUE External secondary data include sales records, purchase requisitions, and invoices. FALSE Internal secondary data refers to any information that is stored in the internal memory of a computer. FALSE
A database refers to a collection of data and information describing items of interest and each unit of information in a database is called a record. TRUE In databases, fields are composed of records FALSE Kotler and Keller's definition of database marketing deals with external databases FALSE Data mining is the name for software that is now available to help managers make sense out of seemingly senseless masses of information contained in databases. TRUE External secondary data was classified in your textbook into three sources: published, non-published, and video. FALSE Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries. FALSE One of the advantages of using secondary data is that it may enhance primary data. TRUE Secondary data is readily available for very few applications FALSE Core-based statistical areas (CBSAs) are geographic reporting units used by the Census Bureau. TRUE An example of a disadvantage of secondary data not being reported in measurement units that match the researchers needs would be income being reported by before tax, household income instead of per capita, after-tax income. TRUE Proctor & Gamble, owning the major market share for disposable diapers, published a research report showing that cloth diapers were as least as harmful to the environment as disposable diapers. This example illustrates why it is important to evaluate all secondary research in terms of really understanding the true purpose of the research. TRUE If two secondary sources of information report different information for what appears to be the same entity, a researcher should avoid using either information source at all costs. FALSE Census of the Population data serve as a baseline for much marketing information that is produced during the "in-between" census years. TRUE The American Community Survey may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades. TRUE The American Community Survey is designed to help update Decennial Census data by collecting information on a small percentage of the population in all counties, American Indian areas, Alaska Native areas, and Hawaiian homelands on a rotating basis using a sample. TRUE The primary advantage is that the ACS will provide data every two years instead of once every ten years. FALSE Since its first completion, the ACS has been offering yearly estimates for geographic areas with a population of 75,000 or more. FALSE
Standardized information is a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users. TRUE There are two broad classes of standardized information: syndicated data and standardized services. TRUE An example of syndicated data is Marketing Evaluations Inc.'s Q Scores® services. TRUE Standardized services usually provide clients with standardized data. FALSE Standardized services are marketing a process. TRUE One key advantage of syndicated data is shared costs. TRUE The key advantage of using syndicated data is taking advantage of the experience of the research firm offering the service. FALSE The ability to customize some projects is lost when using a standardized service. TRUE ESRI's Tapestry™ Segmentation divides U.S. residential neighborhoods into sixty-five distinctive segments based upon selected demographic and socioeconomic characteristics. TRUE Consumer-generated media (CGM) is content created by consumers on blogs, discussion boards, forums, user groups, and other social media platforms. TRUE Sets with similar termsMarketing Research: Chapter 5- Secondary Data and…33 terms lydiabeumer Marketing Research - Secondary Data38 terms Matztop6t Marketing Research: CH 4- "Using Seconda…95 terms Victor_Frush Marketing research chapter 542 terms chloebea2 Sets found in the same folderMKT 3413- CH. 538 terms hfaulk3 Computers in Health Care: Chapter 8 - Clinical Inf…45 terms author_unique_l_ Chapter 11 Review Questions10 terms Tessawebb4 Ch 1333 terms mary_rodentburger Other sets by this creatorMicrosoft PowerPoint Certification Review105 terms mallorysweet Business GACE: Practice Test New Terms45 terms mallorysweet GACE Business Exam: Information Technology52 terms mallorysweet GACE Business Exam: Entrepreneurship / Business Ow…46 terms mallorysweet Other Quizlet setsCOMPS - Aphasia57 terms michelle_margaret60 CHAPTER 5: CIVIL LIBERTIES13 terms marinara101 Intro to Missions-Midterm57 terms caitlinkaetzer The Seafloor17 terms Cameron_Herold Related questionsQUESTION What is the reason for the National Governors Association Center for Best Practices and the Council of Chief State School Officers coordinating efforts to develop a common core of academic standards? 15 answers QUESTION The technology consists of sets of tools, applications, and processes that help companies control and manage a business and operational performance. These tools combine strategic goal setting and alignment with planning, forecasting, modeling capabilities, analytics, and tactical reporting. 2 answers QUESTION a working environment that requires users to use wired computers is an effective environment. 8 answers QUESTION Which statement about the XMLHttpRequest object is true? 3 answers Which type of data refers to data that have been gathered by someone other than?Secondary data refers to information that is developed or gathered by the researcher specifically for the research project at hand. When consumers fill out warranty cards or register their boats, automobiles, or software programs, this information is stored in the form of secondary data.
What is the name for the research based on data collected by someone else other than the researcher himself/herself or some agency organization?Another type of data that may help researchers is the data that has already been gathered by someone else. This is called secondary data.
What is primary data and secondary data?PRIMARY DATA
SECONDARY DATA. Meaning Primary data refers to the first hand data gathered by the researcher himself. Secondary data means data collected by someone else earlier.
What do you call data collected by someone else?Secondary data is data that is collected by someone other than the user/researcher (in contrast to primary data, which is collected directly by the researcher). Secondary data is commonly used in conjunction with primary data to address business/research questions.
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Which type of data refers to data that have been gathered by someone other than the researcher and or for some other purpose than the research project at hand?
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