Chapter 7: Negotiating Sales Resistance and Objections for “Win-Win” Agreements419
CHAPTER 7
Negotiating Sales Resistance and Objections
for “Win-Win” Agreements
MULTIPLE-CHOICE QUESTIONS
Ans:c
Page:214
KeyWord:buyer objections
1.A buyer objection or resistance is
a.something that salespeople should try to avoid.
b.an early sign that the sale will probably not be made.
c.anything that the prospect says or does that impedes
negotiation of the sale.
d.an indication that the salesperson has done a poor job in the
sales presentation.
Ans:a
Page:216
KeyWord:buyer objections
2.When prospects raise objections, chances for the sale are
a.increased.
b.are decreased.
c.not affected.
d.virtually eliminated.
Ans:b
Page:216
KeyWord:buyer objections
3.Prospect objections are usually
a.negative signs indicating no interest in buying at this time.
b.positive signs of interest and involvement in the sales
presentation.
c.indications that the salesperson needs more training.
d. negative signs that the salesperson has not done a good job in
the sales presentation.
Ans:c
Page:214-216
KeyWord:buyer objections
4.Objections and prospect resistance are
a.the most negative aspects of personal selling.
b.signs of disinterest and noninvolvement in the sales
presentation.
c.not always verbal.
d. not valid unless the prospect can show proof.
Ans:a
Page:218, 220
KeyWord:source objections
5.A buyer who prefers a local supplier, who wants to do business with
a national company, who prefers to stick to the status quo in
supplier relationships, or who has lingering concerns over past
problems in doing business with the seller is an example of a buyer
with which of the following type of objection?
a.Source
b.Capital
c.Needs
d.Product
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