MIS 301: Exam 1 Study GuideChapter 1: “Setting the Stage: Technology, the Manager and the Modern Enterprise”Terms:Disruptive technology●an innovation that helps create a new market and value network, and eventually disrupts an existingmarket and value network (over a few years or decades), displacing an earlier technology. (ie. Thepersonal computer (PC) displaced the typewriter and forever changed the way we work andcommunicate)Mental models●the values & beliefs culture a company is molded around; company hires people that match →creates company culture (ie. Xerox’s mental model as a copy place made them pass up a lot ofopportunities like the personal computer (?))Learning Objectives:In the past decade, how has technology helped bring about radical changes across industriesand throughout societies? Show
Get answer to your question and much more What is the impact of a disruptive technology? Get answer to your question and much more What is its trajectory? Why do we care? Get answer to your question and much more
To what degree has technology permeated every management discipline? Be able to give a fewexamples of how technology has changed areas such as finance, marketing, operations,accounting, etc. Get answer to your question and much more Presentation on theme: "The Danger of Relying on Technology"— Presentation transcript: 1 The Danger of Relying on Technology 2 The Danger of Relying on
Technology
3 The Danger of Relying on Technology 4 The Danger of Relying on Technology 5 The Danger
of Relying on Technology
6 The Danger of Relying on Technology 7 FreshDirect Redefines the NYC Grocery
Landscape
8 FreshDirect Redefines the NYC Grocery Landscape 9 FreshDirect Redefines the NYC Grocery
Landscape
10 Resource-based view of competitive advantage 11 Powerful Resources Being aware of major sources of competitive advantage can help managers: Recognize an organization’s opportunities and vulnerabilities Brainstorm winning strategies Often a firm with an effective strategic position can create an arsenal of assets that: Reinforce one-another Create advantages that are
difficult for rivals to successfully challenge 12 Powerful Resources: Imitation-Resistant Value Chains 13 Powerful Resources: Imitation-Resistant Value Chains 14 The Value Chain 15 Key Framework: The Value Chain
16 Key Framework: The Value Chain 17 Key Framework: The Value Chain 18
Powerful Resources: Brand 19 Powerful Resources: Brand 20 Powerful Resources: Scale 21 Powerful Resources: Switching costs and
Data
22 Powerful Resources Differentiation 23 Powerful Resources: Patents 24
Barriers to Entry, Technology, and Timing 25 Figure 2.6 - The Five Forces of Industry Competitive Analysis
26 Key Framework: The Five Forces of Industry Competitive Advantage
27 Competitive Environment: Porter’s Forces Model
28 Competitive Environment: Porter’s Forces Model 29 Strategy Case Study: Zara 30 Table 3.1 - Gap versus Inditex at a Glance 31 Why Study Zara? To understand and appreciate : 32 Gap: An Icon in Crisis Micky
Drexler, the iconic CEO, helped turn Gap’s button- down shirts and khakis into America’s business casual uniform Drexler’s team had spot-on tastes throughout the 1990s When sales declined in the early 2000s, Drexler tried to revitalize the brand by filling the stores with teenage apparels This shift sent Gap’s mainstay customers to retailers that easily copied the styles that Gap had made classic
33 Gap: An Icon in Crisis Gap’s same-store sales declined for twenty-nine months straight, profits vanished Paul Pressler, the new CEO shut
down hundreds of stores, but it did not help due to bad bets on colors and styles The marketing model used by Gap to draw customers in via big-budget television promotion had collapsed In January 2007, Pressler resigned 34 Contract
Manufacturing: Lower Costs at What Cost? 35 Contract Manufacturing: Lower Costs at What Cost? 36 Contract Manufacturing: Lower Costs at What Cost? 37 Don’t Guess, Gather Data 38
Don’t Guess, Gather Data
39 Don’t Guess, Gather Data
40 Design Zara designs follow evidence of customer demand 41 Manufacturing and Logistics 42 Manufacturing and Logistics 43
Manufacturing and Logistics 44
Manufacturing and Logistics 45 Stores Running out of bestsellers at Zara delivers several
benefits: 46
Technology ≠ Systems. Just Ask Prada
47 Technology ≠ Systems. Just Ask Prada
48 Moving Forward Zara’s value chain is difficult to copy, but it still has challenges to face Limitations of Zara’s Spain-centric, just-in-time manufacturing
model: If problems occur in northern Spain, Zara has no other fall back The firm is potentially more susceptible to financial vulnerabilities as the Euro has strengthened relative to the dollar Rising transportation costs Zara’s financial performance can also be impacted by broader economic conditions
49 Moving Forward Zara’s value chain is difficult to copy; but it is not invulnerable, nor is future dominance
guaranteed Zara’s management must Have an understanding of how information systems can enable winning strategies Scan the state of the market and the state of the art in technology, looking for new opportunities and remaining aware of impending threats Is a basic good that can be interchanged with nearly identical offerings?Commodity: A basic good that can be interchanged with nearly identical offerings by others--think milk, coal, orange juice, or to a lesser extent, Windows PCs and Android phones. The more commoditized an offering, the greater the likelihood that competition will be based on price.
Which of these are considered to be the sources of switching costs?Switching costs are the costs that a consumer incurs as a result of changing brands, suppliers, or products. Although most prevalent switching costs are monetary in nature, there are also psychological, effort-based, and time-based switching costs.
When one party has more or better information than its counterparty the decision situation is called a n response area?Adverse selection describes a situation in which one party in a deal has more accurate and different information than the other party.
Is a technology that superimposes content such as images and animation on top of real world images?Augmented reality (AR) is a technology that lets people superimpose digital content (images, sounds, text) over a real-world environment.
|