Lesson 21. ADVERTISING Show
Skip Navigation Navigation
You are currently using guest access (Log in) Any paid form of non-personal presentation of ideas, goods or services by an identified sponsor...
Commerce WAEC 1994 Any paid form of non-personal presentation of ideas, goods or services by an identified sponsor is known as?
 Correct Answer: Option DExplanationNo official explanation is available for this question at this time. Please check contributions posted by others below. If you can provide an explanation to help other student learn, please click here Report an Error Ask A Question Download App Quick QuestionsPresentation on theme: " Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Can be traced back to."— Presentation transcript:1
2 Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Can be traced back to the very beginnings of recorded history: Signs announcing various events have been dug up in countries
surrounding the Mediterranean Sea; Romans painted walls to announce gladiator fights; Wall paintings in Pompeii praised a politician; In Greece, town criers announced the sale of cattle and crafted items. 3 U.S. advertisers now run up an annual advertising bill of more than $180 billion, while worldwide ad spending exceeds $545 billion!
4 Advertising begins with the advertiser, the person or organization that uses advertising to send out a message about its products. The advertiser initiates the advertising effort by identifying a marketing problem that advertising can solve!
5 1. Automotive 2. Retail 3. Movies & media 4. Food & beverage 5. Medicines 6. Financial services 7. Telecommunications 8. Cosmetics 9. Airline travel & hotels 10. Restaurants 11. Direct-response companies 12. Home furnishings 13. Insurance & real estate 14. Computers & Internet 15. Politics 16.
Apparel 17. Beer & liquor 18. Audio & video equipment 19. Sporting goods 20. Entertainment & events 6 The American Association of
Advertising Agencies (AAAA) defines an advertising agency as an organization of creative people who specialize in preparing advertising campaigns, advertisements, and other promotional tools. Currently...there are 615 advertising agencies throughout the U.S. 2014 Agency A-List 2014 Agency A-List 7 1. An in-house agency is an advertising department in a company
whose main business is NOT advertising. 2. Full-service agencies provide a wide range of services, such as account management, marketing planning, creative design, production, media- planning, and media-buying services. 3. A creative boutique specializes in developing creative concepts, writing creative text, and providing artistic services; usually hired by another agency. 8
4. A media-buying service specializes in buying media time and space, particularly on radio and television; resells to advertising agencies. 5. Interactive agencies specialize in helping clients prepare advertising for new interactive media, such as the Internet, CD-ROMs, and interactive television.
9 The media is composed of the channels of communication that carry the message from the advertiser to the audience. Is any paid form of nonpersonal presentation and promotion of ideas goods, or services by an identified sponsor quizlet?Advertising: any paid form of nonpersonal presentation and promotion of ideas, goods or services by an identified sponsor.
Is any paid form of nonPhilip Kotler: – “Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor.”
Is the paid presentation and promotion of ideas goods, or services by an identified sponsor in a mass medium?Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium.
What is nonpersonal presentation?How advertising is 'Non-personal Presentation'? Advertising is non-personal presentation of information. In other words, advertiser and consumer do not come into personal contact. Advertising is a monologue and not a dialogue.
|
Is any paid form of nonpersonal presentation and promotion of ideas, goods, or services
zusammenhängende Posts
Urheberrechte © © 2024 WIKIFI Inc.
