What is a learned way of responding to an object in a consistently Favourable or Unfavourable way?

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How do you call the learned predispositions to respond in a consistently favorable or unfavorable manner with respect to a given object?

An attitude is a learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object (e.g., a product category, a brand, a service, an advertisement, a Web site, or a retail establishment).

Is a Favourable or Unfavourable attitude towards the self?

Self-esteem is characterized as a positive or a negative attitude toward the self (Rosenberg, 1965, cited in Mruk, 2006)." [corrected]

What is learning theory of attitude?

The learning theory of attitudes states that attitudes can be learned and unlearned through the use of principles such as classical conditioning, operant conditioning. When the correct response occurs, which involves the selection from among a repertoire of responses, the subject is immediately reinforced.

What is the concept of attitudes?

In psychology, an attitude refers to a set of emotions, beliefs, and behaviors toward a particular object, person, thing, or event. Attitudes are often the result of experience or upbringing, and they can have a powerful influence over behavior. While attitudes are enduring, they can also change.