What refers to average number of times an individual within target audience is exposed to a media vehicle during a given period of time?

{"ad_unit_id":"App_Resource_Sidebar_Upper","resource":{"id":10804067,"author_id":4679084,"title":"Lecture 7: Media Planning","created_at":"2017-10-10T11:49:54Z","updated_at":"2017-10-15T04:07:15Z","sample":false,"description":null,"alerts_enabled":true,"cached_tag_list":"","deleted_at":null,"hidden":false,"average_rating":"5.0","demote":false,"private":false,"copyable":true,"score":50,"artificial_base_score":0,"recalculate_score":false,"profane":false,"hide_summary":false,"tag_list":[],"admin_tag_list":[],"study_aid_type":"Quiz","show_path":"/quizzes/10804067","folder_id":11157632,"public_author":{"id":4679084,"profile":{"name":"Sarah Bowe","about":null,"avatar_service":"facebook","locale":"en-AU","google_author_link":null,"user_type_id":17,"escaped_name":"Sarah Bowe","full_name":"Sarah Bowe","badge_classes":""}}},"width":300,"height":250,"rtype":"Quiz","rmode":"canonical","sizes":"[[[0, 0], [[300, 250]]]]","custom":[{"key":"rsubject","value":"Integrated Marketing Communications"},{"key":"env","value":"production"},{"key":"rtype","value":"Quiz"},{"key":"rmode","value":"canonical"},{"key":"sequence","value":1},{"key":"uauth","value":"f"},{"key":"uadmin","value":"f"},{"key":"ulang","value":"en"},{"key":"ucurrency","value":"usd"}]}

Inhaltsverzeichnis Show

What refers to the number of times within a specified period that the target audience is exposed to the advertising message?
What refers to the number of times within the specified time period an average person is exposed to the media?
What is the term given to the number of different audience members exposed at least once to a media vehicle or vehicles in a given period?
What term refers to the number of different people or households exposed at least once to a medium during a given period of time quizlet?

{"ad_unit_id":"App_Resource_Sidebar_Lower","resource":{"id":10804067,"author_id":4679084,"title":"Lecture 7: Media Planning","created_at":"2017-10-10T11:49:54Z","updated_at":"2017-10-15T04:07:15Z","sample":false,"description":null,"alerts_enabled":true,"cached_tag_list":"","deleted_at":null,"hidden":false,"average_rating":"5.0","demote":false,"private":false,"copyable":true,"score":50,"artificial_base_score":0,"recalculate_score":false,"profane":false,"hide_summary":false,"tag_list":[],"admin_tag_list":[],"study_aid_type":"Quiz","show_path":"/quizzes/10804067","folder_id":11157632,"public_author":{"id":4679084,"profile":{"name":"Sarah Bowe","about":null,"avatar_service":"facebook","locale":"en-AU","google_author_link":null,"user_type_id":17,"escaped_name":"Sarah Bowe","full_name":"Sarah Bowe","badge_classes":""}}},"width":300,"height":250,"rtype":"Quiz","rmode":"canonical","sizes":"[[[0, 0], [[300, 250]]]]","custom":[{"key":"rsubject","value":"Integrated Marketing Communications"},{"key":"env","value":"production"},{"key":"rtype","value":"Quiz"},{"key":"rmode","value":"canonical"},{"key":"sequence","value":1},{"key":"uauth","value":"f"},{"key":"uadmin","value":"f"},{"key":"ulang","value":"en"},{"key":"ucurrency","value":"usd"}]}

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Intermediate Accounting

14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

1,471 solutions

Fundamentals of Financial Management, Concise Edition

10th EditionEugene F. Brigham, Joel Houston

777 solutions

Accounting: What the Numbers Mean

9th EditionDaniel F Viele, David H Marshall, Wayne W McManus

338 solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Business Math

17th EditionMary Hansen

3,598 solutions

Business Math

17th EditionMary Hansen

3,598 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

What refers to the number of times within a specified period that the target audience is exposed to the advertising message?

Reach is the number of viewers within a set period of time that are potentially exposed to your marketing effort or ad campaign.

What refers to the number of times within the specified time period an average person is exposed to the media?

Reach refers to the number of times within the specified time period that an average person or household is exposed to the message.

What is the term given to the number of different audience members exposed at least once to a media vehicle or vehicles in a given period?

reach. measure of the number of different audience members exposed at least once to a media vehicle in a given period of time. coverage.

What term refers to the number of different people or households exposed at least once to a medium during a given period of time quizlet?

Reach. the total number of unique people or households exposed at least once to a medium during a given period of time, usually four weeks. frequency. measures the intensity of a media schedule, based on repeated exposures to the medium or the program.