Which of the following refers to the value of something we give up to obtain something else quizlet?

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Which of the following refers to the value of some thing we give up to obtain something else?
What is the marketing term for something which is given up to obtain a product quizlet?
What do you call the value that is put to a product or service and is the result of a complex set of calculations research and understanding and risk taking ability?
Which of the following pricing strategies focuses on providing value to the customer?

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Which of the following refers to the value of some thing we give up to obtain something else?

Opportunity cost is the value of something given up to obtain something else.

What is the marketing term for something which is given up to obtain a product quizlet?

Terms in this set (59) Price. is the value that customers give up or exchange to obtain a desired product.

What do you call the value that is put to a product or service and is the result of a complex set of calculations research and understanding and risk taking ability?

Definition: Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others.

Which of the following pricing strategies focuses on providing value to the customer?

Value-based pricing is a strategy of setting prices primarily based on a consumer's perceived value of a product or service. Value pricing is customer-focused, meaning companies base their pricing on how much the customer believes a product is worth.