Notes Nội dung chính This preview shows page 57 - 59 out of 69 pages. 181. Which of the following statements is true about test marketing?a) Only about half of the products test marketed do well enough to go on to the nextphase.b) These market tests are usually conducted in cities that are viewed as beingrepresentative of consumers in targeted geographical marketsc) The cities selected for test marketing are need not match the overall chosengeographical market in terms of demographic variables such as age, income, andeducation.d) The cost involved for advertising purchases and cable systems to deliver different adsto different homes is not a concern when choosing a market for test marketing.e) The availability of tracking systems like those of AC Nielsen to measure salesresulting from different advertising campaigns during test marketing is not important.Ans: bFeedback: Only about a third of the products test marketed does well enough to go on tothe next phase. These market tests are usually conducted in cities that are viewed as beingrepresentative of consumers in targeted geographical markets. The cities selected oftenclosely match the overall chosen geographical market in terms of demographic variablessuch as age, income, and education. Other criteria used in selecting test market cities arethe ability to make low-cost advertising purchases, cable systems to deliver different adsto different homes, and tracking systems like those of AC Nielsen to measure salesresulting from different advertising campaignspage: 291Learning Objective: 5182. Simulated test markets are __________.a) market test sites where organizations sell a new-product via normal distributionchannels and then monitor the results We have textbook solutions for you!The document you are viewing contains questions related to this textbook. Macroeconomics: Principles & Policy Baumol/Blinder Expert Verified b) forced distribution marketsc) run in shopping malls with consumers who already use the productd) those in which a product is offered for sale on a limited basise) markets in which the total test is conducted by an outside agencyAns: cFeedback: Simulated test markets (STM) is a technique that simulates a full-scale testmarket but in a limited fashion. STMs are often run in shopping malls, where consumersare questioned to identify who uses the product class being tested.Page: 292Learning Objective: 5183. Because of the time, cost and confidentiality problems of test markets,manufacturers often turn to __________, a technique that simulates a full-scale testmarket but in a limited fashion.a) the new-product processb) trial idea generationc) screening and evaluationd) synthetic consumer researche) simulated test marketsAns: ePage: 292Learning Objective: 5 Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 69 pages? Upload your study docs or become a Course Hero member to access this document Tags Marketing, Unsought Goods, Product lining We have textbook solutions for you!The document you are viewing contains questions related to this textbook. The document you are viewing contains questions related to this textbook. Macroeconomics: Principles & Policy Baumol/Blinder Expert Verified Which of the following is the purpose of test marketing?Test marketing is a method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis to test markets before a wider release. It's important to note that customers exposed to the product or campaign may be part of a test group without the customers' knowledge. Which of the following statements is not true about the activities during the planning stage of a newAnswer and Explanation: Option D. In general, developing new products is a low-risk strategy is not a true statement. Which of the following statements is true regarding the maturity stage of the product lifecycle?49) Which of the following statements is true regarding the maturity stage of the product life cycle? Answer: Usually, competition is most intense in this phase. Which of the following statements is true of the idea generation stage in the newWhich of the following statements is true of the idea generation stage in the new-product development process? Truly innovative companies develop extensive innovation networks that capture ideas and inspiration from every possible source. What is new marketing landscape?A marketing landscape is a structure in which companies or marketing professionals identify their most important markets or competitors and track their strengths, strategies and characteristics. It's a way sales professionals can determine what tools work for different audiences over time.
Which answer has the four steps of the marketing research process in the correct order?The market research process involves four steps: defining the problem and research objectives, developing the plan, implementing the plan, and interpreting and reporting the findings.
Which of the following promotional tools uses short term incentives to encourage the purchase or sales of a product or service?Sales promotion - Short-term incentives to encourage the purchase or sale of a product or service.
Which of the following correctly identifies the five core customer and marketplace concepts?5 core customer and marketplace concepts are; (1) needs, wants, and demands, (2) market offerings such as products, services, and experiences, (3) value, satisfaction, and quality (4) exchange, transactions, and relationships, and (5) markets.
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Which of the following statements regarding the changing marketing landscape is correct?
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