Useful content should be at the core of your marketingTraditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Show
Enter content marketing.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Content marketing is used by leading brandsOur annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works. Here is just one example of content marketing in action: Looking for definitions of the key terms used in content marketing? You’ll find them in our Essential Content Marketing Glossary. Content marketing is good for your bottom line — and your customersSpecifically, there are four key reasons – and benefits – for enterprises to use content marketing:
Content is the present – and future – of marketingGo back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Marketing is impossible without great contentRegardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
To be effective at content marketing, it is essential to have a documented content marketing strategy. Download our 16-page guide to learn what questions to ask and how to develop your strategy. What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers? If you are intrigued and ready to learn more, we can help. Here are a few popular ways to dig in:
If at any time you have questions about content marketing, don’t hesitate to reach out and ask us. Which of the following refers to the number of different product lines the firm produces?Dimensions of a Product Mix
Width, also known as breadth, refers to the number of product lines offered by a company.
Is an agreement between two brands to work together in marketing a new product?A joint marketing agreement is a contract between two or more parties in which at least one party agrees to collaborate on promoting the other's offerings. Joint marketing agreements are sometimes called co-marketing agreements or co-branding agreements.
When a company is choosing a good brand name the brand name should do all of the following?A successful brand naming process must meet five criteria: be unique to the company and/or product; convey clear benefits to critical audiences; be motivational to employees and stakeholders; be sustainable over time; and be extendible to all aspects of company communications.
Which stage in the product life cycle is characterized by rapidly increasing sales and increasing profits?If a product is accepted by the marketplace, it enters the growth stage of the product life cycle. The growth stage is characterized by increasing sales, more competitors, and higher profits.
|