Why do service firms face a potential for communication problems? A. Managers cannot fire employees because of lifetime employment policies. B. Most service firms have employees who speak the language of the country. C. Service firms interact more directly with customers. D. Managers have to deal with employees who do not get along. E. Most international customers want similar products and services. Service firms interact more directly with customers. Which element of social structure refers to a person's social class and is dependent upon occupation and income? A. Family background B. Reference group C. Social mobility D. Individualism E. Social stratification Which of the following shows how a polychronic perception of time affects the work environment? A. Office space is shared to save time when employees collaborate. B. Business decisions are made quickly. C. Managers focus on quarterly returns. D. Employees are expected to be prompt to business meetings. E. Plans are changed often. The Osaka Tea Company of Japan uses nonverbal messages during its management meetings to ensure harmony within the company. The managers exhibit a polite style to show respect and are careful not to make any remarks that could offend others. What kind of culture does this company represent? A. Low-context culture B. Individualist culture C. High-context culture Your answer is correct.D. Feminine culture E. Acculturation Critical incident analysis involves all of the following steps EXCEPT ________. A. gathering information from local citizens B. using an ethnocentric orientation in judging behavior C. identifying situations where cultural awareness is essential to interaction D. interpreting the behavior of others based on the cultural context E. considering the culture when assessing problems using an ethnocentric orientation in judging behavior How can companies avoid cross-cultural misunderstandings? A. Use nonverbal communication. B. Use humor. C. Communicate in the local language. D. Develop a sensitivity for different cultures. E. Speak clearly and slowly. Develop a sensitivity for different cultures. A ________ refers to a tradition or institution that is associated with a particular country. A. cultural metaphor B. high-context culture C. cross-cultural risk D. cultural misunderstanding E. low-context culture During a conversation in Latin America, people stand closer together than in northern Europe or the United States. This is an example of cultural differences in ________. A. formal education B. perception of value C. space perception D. appropriate behavior at social gatherings E. art, folklore, and high cuisine Your company is initiating a business relationship with a country that has a polychronic perception of time and an informal culture. Which option indicates what you would expect from this company? A. Meetings would be prompt, and the conference room would have a round conference table. B. Meetings would be flexible, and decisions would relate to profits. C. Meetings would be flexible, and the executive sponsor would sit at the head of the conference table. D. Meetings would be flexible, and the conference room would have a round conference table. E. Meetings would be prompt, and the executive sponsor would sit at the head of the conference table. Meetings would be flexible, and the conference room would have a round conference table. Nasreen Patel is the newest member of the marketing team at Office World, an office supply store chain in the United States. Nasreen has been hired to help the company alter its marketing campaign to better suit the needs of potential international customers. Nasreen suggests changing the company's current, long-time ad slogan when marketing in foreign countries, but several members of the team disagree. Which of the following would BEST strengthen the argument for changing the current ad slogan when marketing in foreign countries? C. Prospective customers in foreign countries in which Office World plans to advertise know very little about the company. D. Foreign ad slogans can often be difficult to understand for many U.S.-based customers. E. Advertising themes often lose their original meaning in translation or convey unfavorable interpretations. Advertising themes often lose their original meaning in translation or convey unfavorable interpretations. Considering our own culture as the standard for judging other cultures is a(n) ________. A. short-term orientation B. polycentric orientation C. geocentric orientation D. ethnocentric orientation E. long-term orientation What is the LEAST likely way to develop cultural competence? A. Avoid developing cultural intelligence. B. Work with people from other cultures. C. Be careful of expressing cultural bias. D. Try to speak the local language. E. Gain factual information about the other culture. Avoid developing cultural intelligence. As per the Hofstede studies, societies that score low on ________ have managers who are entrepreneurial and take risks. A. individualism B. power distance C. collectivism D. uncertainty avoidance E. masculinity ________ refers to a situation or event in which a cultural misunderstanding puts some human value at stake. A. Culture B. Socialization C. Cross-cultural risk D. Acculturation E. Country risk What is the self-reference criterion? A. A global mindset for understanding a business without reference to boundaries. B. The degree to which people defer gratification to achieve long-term success. C. The extent to which people control their desires and impulses. D. The tendency to view other cultures according to our own culture. E. A technique to analyze awkward situations in cross-cultural encounters. The tendency to view other cultures according to our own culture. ________ are the basis for our motivation and behavior. A. Attitudes B. Manners C. Values D. Customs E. Norms Which of the following BEST describes culture? A. Culture is about individuals, not groups. B. People are born with a shared set of values and attitudes. C. Most cultures have the same standards for acceptable and unacceptable behavior. D. Culture is either right or wrong. E. Culture is relative. Technology can both enhance and hinder cultural awareness. Analyze each scenario and select the option in which technology most successfully enhances cross-cultural communication. A. A business promotes international travel to establish global business. B. Language classes in Spanish are offered in a non-native-speaking country. C. McDonald's extends its chain into Europe, Asia, South America, and Africa. D. Skype users broadcast video calls to business colleagues in distant countries. E. Translation software automatically converts email from Chinese to English. Translation software automatically converts email from Chinese to English. A(n) ________ is an expression whose symbolic meaning is different from its actual or literal meaning. A. nonverbal communication B. monochronic orientation C. translation D. idiom E. communication blunder Many European firms have a business culture that gives workers almost equal standing to that of managers. How does this approach affect company operations? A. There is lifetime employment. B. It makes it more difficult to lay off workers. C. Goals and assumptions vary cross-culturally. D. Cultural differences lead to the adaptation of marketing activities. E. Merit is not the main basis for promoting employees. It makes it more difficult to lay off workers. Which statement about the religion of Islam is correct? A. Islam is based on the Qur'an, the religion's holy book. B. Islam promotes the ideas of karma and nirvana and upholds caste systems. C. All Muslims belong to the Sunni denomination. D. Islam is based on the teachings of the prophet Buddha. E. Sharia, Islamic law, is more influential in Turkey than in Saudi Arabia. Islam is based on the Qur'an, the religion's holy book. Acculturation refers to the process of ________. A. promoting one's cultural heritage B. learning the rules and behaviors of the society in which one grew up C. utilizing the natural flexibility of adults D. adapting to a culture other than one's original culture E. learning to conform to the rules of one's given society adapting to a culture other than one's original culture Which of the following is a KEY characteristic of a low-context culture? A. Using communication to promote harmonious relationships. B. Emphasizing mutual respect. C. Emphasizing nonverbal messages. D. Preferring an indirect communication style. E. Relying on verbal explanations. Relying on verbal explanations. Johnson & Johnson created alcohol-free Listerine Zero for Muslim countries, where spirits are forbidden, and Green Tea Listerine for Asian markets. This example shows that ________. A. most products can be standardized worldwide B. differences in national character can create trade barriers C. cultural differences necessitate the tailoring of marketing activities to target markets D. religious beliefs do not influence product choices E. standardized products achieve economies of scale cultural differences necessitate the tailoring of marketing activities to target markets |