Quiz-7 Show Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ������� 1.� The most appropriate distribution strategy to be used along with undifferentiated marketing is selling through
������� 2.� According to the majority fallacy concept,
������� 3.� Which target market strategy most closely resembles a niche strategy?
������� 4.� Which target market strategy allows a firm to pursue BOTH mass marketing and concentrated marketing?
������� 5.� A firm decides to appeal to the mass market with one brand designation and to a specialized market segment with another brand. The firm is using
������� 6.� Which strategy minimizes channel member conflict by allowing them to sell different brand and product line designations?
������� 7.� About 160 manufacturers use about one-half of all general-purpose synthetic rubber. To marketers, this group comprises what segment?
������� 8.� A small paint manufacturer produces paint that is specially formulated to be used with wrought iron railing and furniture that is placed outdoors. The company should be engaged in which target market approach?
������� 9.� A manufacturer of pre-cooked meals wants to change its marketing strategy to increase sales and to lower costs. It plans to shift from offering a selection of Greek and Italian foods to now offering only Italian pasta-based dishes. This manufacturer is moving away from
������� 10.����������� A paint manufacturer produces paint in 1-gallon containers for the do-it-yourself market and in 5-gallon containers for professional painters. The firm practices
Quiz-7 Answer Section MULTIPLE CHOICE ������� 1.� D ������� 2.� D ������� 3.� A ������� 4.� B ������� 5.� A ������� 6.� D ������� 7.� D ������� 8.� C ������� 9.� B ������� 10.��������������������� A What is another name for differentiated marketing?A differentiated marketing strategy can be defined as a marketing strategy that allows you to target different business market segments with separate offerings. Because of this reason, the strategy is also called multi-segment marketing.
When the focus is on making a single product and selling it to several different market segments it is?Differentiated marketing occurs when a company creates campaigns that appeal to two or more different target audiences, demographics, or marketing segments.
What is undifferentiated target marketing?Undifferentiated marketing, also called mass marketing, is a strategy that entails creating one message for an entire audience. It helps businesses reach more people at a lower cost and improves brand recognition.
What is differentiated undifferentiated and concentrated marketing?Differentiated marketing aims to create a highly specialized product or service that appeals to a smaller group of people. Meanwhile, undifferentiated marketing appeals to a broad market base. The latter is more commonly known as mass marketing, says K. Rama Mohana Rao in Services Marketing.
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