Skip to content  The leading media on the international beauty industry November 3, 2021 Valentina Sampaio for Armani Beauty by photographer Mikael Jansson Giorgio Armani Beauty (L’Oréal) has named Brazilian model Valentina Sampaio as its new face. Sampaio will star in the brand’s 2022 beauty campaigns, including the new campaign for Lip Power, Giorgio Armani’s latest lipstick. Sampaio, who describes herself as a trans woman, began her career in 2016. In November 2020, she appeared on the cover of Harper’s Bazaar Spain, alongside Giorgio Armani. armani muse As a designer, Giorgio Armani is known for both his precision and his consistency of vision, so it seems only natural that his model selection would be primarily comprised of personal perennial favorites rather than flavors of the month. While several repeat performers graced the designer’s Spring 2016 runway this morning, the prize for most prolific model goes to Phenelope Wulff, a striking Brazilian who has been making the rounds for Armani since the early 2000s. While you’re likely to see Wulff in lookbooks for Emporio Armani and on the couture catwalk for Armani Privé, her most important role may be that of fit model. Wulff’s lanky yet athletic proportions have made her the standard by which each look is created, elevating her role to an essential component of the design process. And after years of close collaboration, it seems that Wulff has become a part of Armani’s inner circle, both on- and off-duty. Her Instagram is filled with photos of herself and the designer, from vacationing together in Sardinia to spending time together in the atelier. But it’s not just her connections that make her so interesting: Whether Wulff spends her off days surfing in exotic locales or attending events like the Cannes Film Festival, she’s adept at providing the world with a social media crash course on the good life. With the RTW Spring show wrapped, it will be a few more months before Wulff resurfaces at Armani Privé, but her feed of idyllic locales and shots of her photogenic partner—ex–soccer star Massimo Brambati—provide more than enough chic to tide you over until then. When it comes to the career of a model, booking a fragrance campaign is a great marker for success. So it’s no surprise that Jason Morgan was beyond ecstatic to sign on as the new face
of a brand as prestigious as Giorgio Armani. Playing model muse for not one but two Giorgio Armani fragrances; Giorgio Armani Acqua di Giò and
Giorgio Armani Acqua di Gio Profumo, Morgan has stepped into the limelight with arresting advertising images lensed by photographer Matthew Brookes. We caught up with the American model to discuss his work with Giorgio Armani. What was your reaction to being cast for Giorgio Armani Acqua di Giò? When I was told that I was chosen for Acqua di Giò, it was a dream come true.
To represent Armani and this fragrance is the best job someone in this business can get. The ads are always so well done and impactful. Leading up to the campaign shoot, did you put in extra time working out? Taking care of myself is part of my job so yes. With that being said, I have always taken pleasure in staying fit and healthy. I mix-up my activities as much as possible – one day it could be weights and the next a boxing class. Changing up your workouts and continuing to challenge yourself is really important. I used heavy weights for repetitions of about 10 to shock my muscles. Working out also helped to calm my nerves, the most important activities for my mind and body are yoga and running. I’m also a big fan of using saunas and the benefits that come with it, like improving your skin and detoxifying your body to get ready for a photoshoot. How was the shooting experience? Modeling underwater was a new experience for me and I had never used a breathing tank before either – It was challenging at times when I had to swim past the camera and perform a certain motion when I couldn’t see anything, but it was a lot of fun to be able to hang out under water for 20 minutes at a time. Overall it has been a great experience. What was like it working with Matthew Brookes to shoot the campaign? I don’t think that the team could have picked a better photographer to shoot this fragrance than Matthew. He really knows how to get feelings and emotions out of his models when he shoots. His aura creates and atmosphere that I have never experienced shooting with anyone. I think the photographs taken from this will be some the best work I have ever done because of how talented he is and how well we worked together. We also connected by the fact that Acqua do Giò was both of our dream jobs. What was it like seeing the finished product? I feel extremely proud and grateful to be chosen for this – I still really can’t believe it happened. |
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