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integration of all marketing tools, approaches, and resources within a company that maximizes impact on the consumer mind resulting in maximum profit at minimum cost. Tools of Integrated Marketing Communication
What involves direct communication between the firm's representative and the customer?Face-to-Face Marketing (F2F) is the act of directly marketing to potential customers through in-person communication.
Which of the following communication tool is the most effective in attracting customers towards a service organization?(d) Sales Promotion.
What is informing persuading and reminding the customer called MCQ?Promotion mix can be defined as “the element in an organisations marketing mix that serves to inform, persuade and remind the market of a product and/ or the organisation selling it, in hope of influencing the recipient's feelings, beliefs or behaviour”.
Which marketing communications tool encourages response to the best?Following are the best 18 marketing communication tools to reinforce your brand message and promote sales:. Advertising. This is one of the biggest communication tools that marketing teams have. ... . Sales promotion. ... . Direct marketing. ... . Email campaigns. ... . Newsletter. ... . Personal selling. ... . Public relations. ... . Social media.. |