Advertising and Sales Promotion201. Consumer survey conducted throughout ad campaign is known as Show
Correct
answer: (B) 202. There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
Correct answer: (C) 203. The shift from ______________ has had a dramatic impact on marketing communications.
Correct answer: (C) 204. Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers' preferences, convictions, and actions?
Correct answer: (B) 205. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
Correct answer: (B) 206. ______________ is used heavily when introducing a new product category.
Correct answer: (D) 207. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
Correct answer: (C) 208. In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?
Correct answer: (C) 209. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
Correct answer: (A) 210. A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):
Correct answer: (C) What is the most effective promotional tools?Numerous studies have shown that calendars and notepads are the most effective promotional giveaways. The reason for this is that they are used every day, meaning that people are consistently being reminded of your brand. Positive results in terms of brand recognition can also be achieved by the classic pen giveaway.
Which of the following is more effective tool for promotion process?Personal selling is most effective form of promotion because with this the sales person can convince the buyer by demonstrating the use of product and making changes in the product according to the need of customer.
Which promotional tool is most effective in building up buyers preferences?Personal Selling:
Effective at building buyers preferences, convictions and actions. Cost per person is high, most expensive promotional tool.
What promotional tools do you think are effective in marketing products?Contests as a Promotional Strategy. Contests are a frequently used promotional strategy. ... . Social Media Promotion. ... . Mail Order Marketing. ... . Product Giveaways and Samples. ... . Point-of-Sale Promotion and End-Cap Marketing. ... . Customer Referral Incentive Program. ... . Causes and Charity. ... . Branded Promotional Gifts.. |