48) Norma Shields is a researcher investigating lifestyles of the rich and famous. Thisweek she is examining her target audience's views on food, the media, fashion, andrecreation. Which of the AIO categories does Norma seem to be working on now?a. activitiesb. interestsc. demographicsd. outcomesAnswer: bDiff: 1 Show
Type: MCPage Reference: 171Skill: ApplicationObjective: L6-06 Psychographics go beyond simple demographics to help marketersunderstand and reach different consumer segments.49) As a marketer, you would use psychographic segmentation for all of the followingEXCEPT: Get answer to your question and much more Diff: 2Type: MCPage Reference: 171-172Skill: UnderstandingObjective: L6-06 Psychographics go beyond simple demographics in helping marketersunderstand and reach different consumer segments.50) A psychographic study of men aged 18-24 who drink and drive found four differentgroups: Get answer to your question and much more Which attitude function relates to the consumer's self concept or central values?There are different attitude functions: Utilitarian function relates to the basic principles of reward and punishment, we develop some attitudes towards products simply because they provide pleasure or pain. Value-expressive function relate to the consumer's self-concept ore central values.
Which of the following terms summarizes the beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities?Self Concept: The beliefs a person holds about his or her own attributes and how he or she evaluates these qualities.
Is a belief that some condition is preferable to its opposite?Self-Concept. A belief that some condition is preferable to its opposite. Every culture has a set of values that it imparts to its members called Core Values. The process of learning the beliefs and behaviors endorsed by one's own culture is Enculturation.
What type of conflict exists when we desire a goal but wish to avoid it at the same time?Chapter 4 Introduction to Consumer Behavior. |
Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?
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