Which function is responsible for making sure that customers are aware of products of the company?

Which function is responsible for making sure that customers are aware of products of the company?

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Copyright © 2020 Pearson Education, Ltd.

Management Information Systems: Managing the Digital Firm, 16e, Global Edition

(Laudon)

Chapter 2 Global E-business and Collaboration

1) Producing a bill of materials is a business process in which of the following functional areas?

A) Finance and accounting

B) Human resources

C) Manufacturing and production

D) Research and development

E) Sales and marketing

2) Which of the following is an example of a cross-functional business process?

A) Identifying customers

B) Shipping a product

C) Fulfilling a customer order

D) Hiring employees

E) Paying creditors

3) Order fulfillment involves all of the following business processes except:

A) checking the customer's credit.

B) assembling the product.

C) submitting the order.

D) making customers aware of the product.

E) shipping the product.

4) The ________ function is responsible for making sure customers are aware of the company's

products.

A) finance and accounting

B) human resources

C) manufacturing and production

D) sales and marketing

E) distribution and logistics

5) According to the chapter case, Sanofi Pasteur is using Microsoft Yammer for all of the

following reasons except:

A) give employees more opportunities to innovate.

B) increase product innovations from lower down in the organization.

C) simplify business processes

D) strengthen management controls over employees

E) set up activist groups for change

6) Identifying customers is a business process handled by the marketing function.

Answer: TRUE

7) One example of a business process is shipping a product to a customer.

Answer: TRUE

8) What is the connection between organizations, information systems, and business processes?

Which function is responsible for identifying customers?

Identifying customers is a business process handled by the human resources function.

Which business function is responsible for finding out who their customers are and what their customers need?

The marketing department is responsible for marketing, market research, sales, and after-sales service activities. The team identifies customer needs and wants and develops the appropriate marketing mix to satisfy them. In general, the marketing department deals with aspects such as: Market research.

Who is responsible for managing products services?

A product services manager is someone who is responsible for managing a company's product and service development, ensuring quality and customer satisfaction.

What are the 4 main functions of business?

For a business to operate effectively, various tasks are carried out by various functional departments including Human Resources (HR), Finance, Marketing and Production. Most of the business organizations will have all these four functional areas which are interdependent.