7.Which of the following statements regarding the changing
communicationslandscape is correct?8.Which of the following statements is correct regarding the use of advertising as a
Get answer
to your question and much more
Get answer to your question and much more
9.Which promotional tool is best suited to deliver a personalized and immediatemessage to a specific customer or customer community?
Get answer to your question and much more
10. Generally, _________ is a company's most expensive promotional tool
Get answer to your question and much more
11. Companies who primarily direct their promotional
activities to channel members areusing a(n) ______ strategy.
Get answer to your question and much more
12. What is the goal of a pull
strategy?
Get answer to your question and much more
13. One reason integrated marketing communications is necessary is __________.
Get
answer to your question and much more
14. Which advertising objective is used heavily when introducing a new productcategory?
Get answer to your question and much more
Which of the following is true of marketing strategies that are being developed in the new marketing communications model quizlet?
Which of the following is true of marketing strategies that are being developed in the new marketing communications model? They are more targeted, social, and engaging.
Which element of the promotional mix is the most effective in building up buyers preferences convictions and actions?
Personal Selling:
Effective at building buyers preferences, convictions and actions. Cost per person is high, most expensive promotional tool.
What is the goal of integrated marketing communications?
The goal of integrated marketing communications is to ensure that customers receive the same message when they interact with a company's brand in various ways.
Which promotional tool is any paid form of nonpersonal presentation and promotion of ideas goods or services by an identified sponsor?
Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is paid, nonpersonal communication through various media by business firms, nonprofit organizations and individuals who are in some way identified in the advertising message.