SURVEY METHODS Show
Personal InterviewsAn interview is called personal when the Interviewer asks the questions face-to-face with the Interviewee. Personal interviews can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. Advantages
Disadvantages
Telephone SurveysSurveying by telephone is the most popular interviewing method in the USA. This is made possible by nearly universal coverage (96% of homes have a telephone). Advantages
Disadvantages
Mail SurveysAdvantages
Disadvantages
Another way to increase responses to mail surveys is to use an Computer Direct InterviewsThese are interviews in which the Interviewees enter their own answers directly into a computer. They can be used at malls, trade shows, offices, and so on. Some researchers set up a Web page survey for this purpose. Advantages
Disadvantages
Email SurveysEmail surveys are both very economical and very fast. More people have email than have full Internet access. This makes email a better choice than a Web page survey for some populations. On the other hand, email surveys are limited to simple questionnaires, whereas Web page surveys can include complex logic. Advantages
Disadvantages
Many email programs are limited to plain ASCII text questionnaires and cannot show pictures. Internet/Intranet (Web Page) SurveysWeb surveys are rapidly gaining popularity. They have major speed, cost, and flexibility advantages, but also significant sampling limitations. These limitations make software selection especially important and restrict the groups you can study using this technique. Advantages
Disadvantages
Scanning QuestionnairesScanning questionnaires is a method of data collection that can be used with paper questionnaires that have been administered in face-to-face interviews; mail surveys or surveys completed by an Interviewer over the telephone. Advantages
Disadvantages
Summary of Survey MethodsYour choice of survey method will depend on several factors. These include:
Which is a major limitation of Internet surveys quizlet?(2) Disadvantages: low response rate, easy to discontinue the interview, potentially non-representative (consider the type of people who are savvy enough to complete an internet survey).
Which of the following is an advantage of conducting a mobile phone survey?One of the key advantages of conducting surveys via mobile devices is the ability to reach very diverse audiences. The phone allows access to representative samples of all ages, conditions, and socioeconomic levels, which enriches the quality of the data compared to other platforms.
What is a problem with surveys administered by mail?Conducting mail surveys can result in nonresponse error, which occurs when the potential participant is unwilling to participate or impossible to contact. Nonresponse can result in a reduction in precision of the study and may bias results.
Which of the following survey methods has the potential to offer quick response?A telephone survey is a good example of a completely random sample for the entire population. The potential advantages of traditional mail surveys are quick response and lower cost than online surveys, but this advantage has yet to be achieved.
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